Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Instead, use hashtags that are already popular and align with your brand.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

NOVEMBER 22, 2011

Take a look at this recent study by HubSpot. Does this really spell the end of the social aspect of social media … or is it just smart management of his own brand? He will certainly need to aggressively manage his own brand, after the announcement on November 17 that his wife, actress Demi Moore, will be filing for divorce.

Engagement 175

Engagement Hubspot Analysis Social Media 175

Waxing UnLyrical

JUNE 29, 2015

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4.

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

AUGUST 10, 2015

Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email metrics can open your eyes to what works and what doesn’t.

Metrics 100

Metrics Hubspot ROI Consultant 100