Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

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Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There’s nothing like having your own branded footer , as I waxed lyrical about a while back.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

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Waxing UnLyrical

DECEMBER 20, 2012

People are already inundated with posts from brands; why would they want to see yours? But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. Because the network is flawed.

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Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

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Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

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Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”.

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Image: Pixabay , CC0 1.0

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Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

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Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. How are you going to pull this off? This is Part 1 of a two-post series.

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Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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Waxing UnLyrical

MARCH 3, 2014

How to Be a Good Social Citizen. Why: Social media has given companies the ability to become more personable through online interaction. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. 4 Principles of Successful Social Media.

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Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

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Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. How can they help or hinder you get to your goal? What story opportunities exist for both traditional and social media? They highlight what is important within a mishmash of related ideas. What stands out here?

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Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. Social media, yes. Guest Post by Gini Dietrich. Influencer relations, yes.

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Waxing UnLyrical

JUNE 2, 2014

But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers?

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Waxing UnLyrical

MARCH 25, 2011

its branding is somewhat consistent with the “real&# deal. And you can see how neat and clean posts look on my iPhone. So instead, I used this hex color code chart and generator from 2 Create a Website, and replaced WPTouch’s defaults with my selections (make sure you don’t double the # that goes before). Easy peasy.

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Waxing UnLyrical

JUNE 23, 2014

In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them. In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Digital Business: How Much Social Promotion? How do you keep your online content fresh?

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Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Does your brand message fit the network? You could find out that your overall brand message doesn’t even fit the nature of the network.

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Waxing UnLyrical

FEBRUARY 24, 2014

And part of life – and what makes work fun – is figuring out how to overcome them. How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Social Media: The Key to Transforming Doctor-Patient Communication [Redux].

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Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. It has been interesting to observe a big brand experimenting with a different recruitment strategy altogether. But… how authentic is social media recruitment? Disclosure: HCL is a client of my agency, Six Degrees PR. reading and traveling.

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Waxing UnLyrical

SEPTEMBER 13, 2013

Below are tips on how to build a network (and then maintain it!) Utilize Social Media. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.

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Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media. ” 2.

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Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

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Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. Attribute/drive creative social PR campaigns.

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Waxing UnLyrical

JANUARY 29, 2019

Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #6: Social Media.

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Waxing UnLyrical

JANUARY 27, 2014

Martina McGowan explores how to use failure to break the cycle of self-defeat. Tim Bonner explores how to break that cycle. 5 Mistakes Business Owners Make When Building Brand Loyalty. Five tips to turn social media mistakes into customer advocacy. How do you turn business mistakes around?

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Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Looking At Social Media Value The WIIFM Way. How to Ask for Guest Bloggers Without the Awkwardness.

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Waxing UnLyrical

APRIL 11, 2012

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences. Tarnishing your brand doesn’t have to happen in such a dramatic fashion. And why not? •

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Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Does PR Serve the Brand or Start it?

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Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Earned occurs where an customer, individual or media outlet mentions your brand in some form. Trust is hard to come by.

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Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. How to Solve Your Social ROI Puzzle.

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