Brands, How To and Social Media - Social Media Informer

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

OCTOBER 15, 2012

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

Social Media

Social Media Yammer Collaboration Foursquare

Set Your New Social Media Manager Up For Success

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success. Brush up on social media yourself.

Social Media Management

Social Media Management Social Media Organization Skills

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Go where they are.

Class

Class Social Media Forums Price

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0

Gov 2.0 Social Media Social Media Management Organization

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

MAY 13, 2011

People ask me how all the time, “what’s the best way to use social media successfully?&# I’m not saying that you need to get celebrities and other “influentials&# to retweet you or to hire some social media gurus to get you thousands of fans. How do you feel about that?

Social Media

Social Media Conference WordPress Training

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

DECEMBER 7, 2011

In the New York Times article linked above, he says: “Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences.” I will learn how to speak with an actual human voice instead of the voice of mission statements, brochures, and marketing pitches.

Press Release

Press Release How To Organization Collaboration

A Partial Reading List for PR Students

Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. Read this book and learn how to do that. Do me a favor this semester.

List

List Class ROI Sports

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: is about more than just social media – As Tim O’Reilly told me in this tweet , Gov 2.0 What will be the new DoD social media policy ?

Gov 2.0

Gov 2.0 Social Media Review Web 2.0

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

Syndication

Syndication Marketing Advertising SEO

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

MAY 18, 2020

Retailers figured out how to do curbside pickup without months of red tape getting in the way. I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ?

Sports

Sports Hotels Retail Real Estate

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

MARCH 23, 2012

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. Social isn't the be-all, end-all of communication.

Team

Team Buy Handbook Social Media

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Pages are great for brands to push out information. Created by Inigral Inc. ,

Education

Education Class Groups Groups

The Many Roles of an Internal Community Manager

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Comedian - You can’t take the ‘social’ out of social media.

Communities

Communities Wiki Yammer Forums

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

NOVEMBER 9, 2012

We talked about branding, TV commercials, media tours, and social media. Do you know how to pitch new ideas and get fast approval to try them? Learn how they work so that you can expedite getting things done when you want to try something new. How many hours does it take you to write a press release?

Skills

Skills Project Press Release Wireless

Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Social Media Strategery

MAY 19, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Get Your Head Out of That Gantt Chart and Do Some Thinking Once in a While Wed, May 19, 2010 Best Practices , Social Media Do you make time in your day to just sit and think?

Gov 2.0

Gov 2.0 Project Web 2.0 Meeting

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Sports Team Web 2.0

Our Flaws Are Our Strengths

Social Media Strategery

AUGUST 31, 2019

I have constant anxiety over the fact that I give presentations talking about how success isn’t measured using impressions and likes, yet I find myself building client reports that do exactly that. I’ve sent emails complaining about how bad my client is…to my client. I have no idea how to use power tools. Just ask my wife.

Compete

Compete Authentication Study Influencer

Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

APRIL 17, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Interested in Being at the Tip of the Spear? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Be Prepared for… Sun, Apr 18, 2010 Prof.

Gov 2.0

Gov 2.0 Tips Web 2.0 Wiki

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

FEBRUARY 9, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

Gov 2.0

Gov 2.0 Organization Sports Forums

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0

Gov 2.0 Wiki Policies Consultant

Keeping Gov 2.0 Fresh

Social Media Strategery

JANUARY 21, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Keeping Gov 2.0 Web design, development, strategy and social media are as much in my blood as C-SPAN, NewsHour and WAMU. How do you fit it all in? Government 2.0

Gov 2.0

Gov 2.0 Web 2.0 Forums Wiki

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. You might be surprised at what you’ll learn and how it can transform your business for the better. Go and talk with people who know your brand’s history. Your history. Listen to the stories.

Conversation

Conversation Brands Meme Social Media

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. every single day.

Google

Google Storify Brands Content

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

Social Media

Social Media Metrics ROI Reputation

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger

Blogger Gov 2.0 Policies Survey

NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

FEBRUARY 4, 2013

Hire someone to translate it into non-insider language to explain how the league is more viable now, and better yet, how this will ensure that yet another lockout isn’t going to happen again in ten years. Ramp up your community relations.

Price

Price Loyalty Team Reputation

Can Corporate Communications Stay in the Spotlight Post-COVID?

Social Media Strategery

DECEMBER 5, 2020

As we look ahead to a post-pandemic world, it’s tempting to think brands and organizations will remember this and maintain this emphasis on corporate communications. History tells us otherwise. The pendulum will swing back toward those sexy consumer marketing programs yet again. Commit to those ideas, and sell them.

Case Study

Case Study ROI Reputation Proposal

What Can the Government Learn From a $100000 Salt & Pepper Shaker.

Social Media Strategery

JULY 25, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Can the Government Learn From a $100,000 Salt & Pepper Shaker? I’m one of the leads for our social media/Government 2.0 Social Media Str.

Gov 2.0

Gov 2.0 Policies Web 2.0 Wiki

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

MARCH 29, 2015

That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc. Managing all of these specialties became a job unto itself and brands are increasingly asking for both the expertise AND integration. The paid media guy wants a paid media solution.

Marketing

Marketing Conference Collaboration Meeting

Create Content for Humans, Not Machines

Social Media Strategery

JUNE 13, 2016

Brands realized that interrupting what their customers were doing only to shout at them with CTAs were getting their ads blocked and fast-forwarded with increasing regularity. Brands came to understand that if they started creating really useful and entertaining content, people would not only stop avoiding it, they would even (gasp!)

Content

Content Film Data Feed

Your Best Content May Be Right Under Your Nose

Social Media Strategery

NOVEMBER 7, 2016

Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “ How To Create More Content In Less Time: A Science-Backed Guide”. “13 How To Create More Content In Less Time: A Science-Backed Guide”. “13

Content

Content Meme Journal Loyalty

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

MAY 27, 2012

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. The infographic is right about one thing though – social media does give you an opportunity to stand apart from the crowd.

Social Media

Social Media Consultant LinkedIn Sports

Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

MAY 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 go-to guy and has spoken at several conferences on the convergence of social media and crisis communications. Hence his warning that engaging social media is a matter of national security.

Gov 2.0

Gov 2.0 Social Media Chemicals Report

Social Media Informer

Social Media Strategery

How a Social Media Evangelist Became a Social Media Realist

Set Your New Social Media Manager Up For Success

Trending Sources

Using Social Media to Reach the Hard-Working Class

Identify the Right People to Manage Your Social Media Initiatives.

The Two Things You Need to be Successful When Using Social Media

More Than Words: How to Really Redefine the Term “Public Relations”

A Partial Reading List for PR Students

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

What Does Integrated Marketing Mean to the Future of the PR Professional?

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Establishing a Vision and Then Getting Your Team to Buy Into It

Can Greater Social Connections Improve Higher Education?

The Many Roles of an Internal Community Manager

Ten “Boring” PR Skills You Need to Have

Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Sports Can Learn a Few Things From Gov 2.0

Our Flaws Are Our Strengths

Interested in Being at the Tip of the Spear? Be Prepared for…

Try Looking Outside to Solve the Problems Inside

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Keeping Gov 2.0 Fresh

Eight Conversations Your Customers Want to Have With Your Brand

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Stop Wasting Years of Your Life, Social Media Strategists

An Interview with Blogger Bob From TSA's Evolution of Security.

NHL Skating on Thin Ice With Many Supporters Post Lockout

Can Corporate Communications Stay in the Spotlight Post-COVID?

What Can the Government Learn From a $100000 Salt & Pepper Shaker.

Integrated Marketing Is A Mindset, Not A Mandate

Create Content for Humans, Not Machines

Your Best Content May Be Right Under Your Nose

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

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