Mindjumpers

SEPTEMBER 19, 2011

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. Thus, the calculation of ROI on social media gets calculated accordingly.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture – Culture is one of the largest components of how we communicate.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

MAY 12, 2011

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. We want our brands to be more human because brands are made of human beings. But how transparent should a brand actually be(come)?

Social Media 211

Social Media Brands Authentication Reputation 211

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

MARCH 30, 2011

Tweet On Social Media Graphics , I found this interesting infographic showing how to recruit talent by making use of social media. And more often, we start to see that companies search for new employees in social media – both on Twitter, Facebook and LinkedIn.

Social Media 246

Social Media How To LinkedIn Meeting 246

Mindjumpers

AUGUST 31, 2011

Tweet We are all at least knee deep into social media now while some of us are waist high, the rest have fallen head long in the world of social media. This got me thinking that maybe it’s also good to use social media for reporting live events. Tips On How To Gain More Impact In Social Media.

Eventful 222

Eventful Social Media How To Tumblr 222

Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

SEPTEMBER 15, 2011

Tweet Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. Brand ‘Oprah’ : We don’t think of Oprah as locked away in some Ivory Tower.

Social Media 193

Social Media Brands Communities Hosting 193

Mindjumpers

MARCH 11, 2011

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process. Establish the values of your social media presence.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

OCTOBER 27, 2014

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Facing such giant numbers of audiences and the potential reach it is critical for marketers that they know how to handle and profit from these popular accounts.

Platform 251

Platform Social Media Overview Social Networking 251

Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

AUGUST 29, 2011

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Presentation shows you how.

Communities 183

Communities Social Media Community building How To 183

Mindjumpers

JULY 14, 2011

Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning.

Platform 267

Platform Social Media How To Overview 267

Mindjumpers

AUGUST 7, 2013

So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind. Similar Posts: How to Make a Great Contest on Facebook. What do you think?

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

MARCH 26, 2012

Tweet An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved.

Social Media 274

Social Media Case Study Communities Brands 274

Mindjumpers

OCTOBER 14, 2014

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas.

Social Media 274

Social Media Influencer Report Groups 274

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

MAY 24, 2011

Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. While handling social media this rule of thumb of marketing should be especially remembered.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

MAY 23, 2011

Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. Brands are for customers and customers make a brand. Intangible: Increases brand loyalty and reinforces faith. Similar Posts: 5 Tips on How to Communicate with Your Customers Online.

Brands 246

Brands How To Exercises Loyalty 246

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

MAY 16, 2013

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. It is only your creativity that sets the limit for how Vine can be used.

Brands 260

Brands Instagram Hashtag Social Networking 260

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. A platform for brands? Take a look at for instance for instance these brands we found on Pheed to see how they use it: • Taco Bell.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. It never sleeps and it has no limitations.

Policies 245

Policies Organization Social Media Reputation 245

Mindjumpers

NOVEMBER 4, 2013

Big data meets social media. And with the rise of social media, the amount of data available is larger than ever, because we: Upload 100 hours of video to Youtube. On social media we, as consumers, provide all the information ourselves. how to use it? . Similar Posts: Brands Rocking Instagram.

Meeting 260

Meeting Data Social Media Advertising 260

Mindjumpers

APRIL 13, 2012

We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Similar Posts: How To Create a Presence on Google+.

Social Media 256

Social Media Smart Phone Project Google 256

Mindjumpers

NOVEMBER 22, 2011

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Further, it was highlighted that this dependence on social media is expected to go up in the coming years.

Brands 240

Brands Class Survey Reputation 240

Mindjumpers

JUNE 26, 2012

Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing.

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

DECEMBER 15, 2010

Tweet Need some insights on what social media is about and what you can achieve by using it as a business? It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. Check out the full presentation here: Social Media for Business.

Social Media 252

Social Media Technorati Overview Statistics 252

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. What is quality content?

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. So right now producing engaging content is more relevant than ever, and considering content amplification is something brands need to take into consideration. Similar Posts: Weibo – a Chinese Social Media platform.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

DECEMBER 5, 2012

In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. What does this tell us about the way some brands see followers on Twitter? A helping hand to brands. To win this game, you, as a brand and company, have to bring your A-game.

Twitter 264

Twitter How To Price Tumblr 264

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. Last week, we wrote about how to set up a presence on LinkedIn. Last week, we wrote about how to set up a presence on LinkedIn. In this post, we will look at how to make the optimal use of different components of your LinkedIn page.

LinkedIn 241

LinkedIn Brands How To Overview 241

Mindjumpers

OCTOBER 22, 2014

The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?) Best practice for brand communication on Snapchat. Get creative: If you use the drawing function, it will make your brand seem more personal and easy-going.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify?

Guidelines 238

Guidelines Social Media Automotive Sports 238