Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. It’s free and the show will run twice on November 10.

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

FEBRUARY 9, 2012

How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand.

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Twitter Social Media Campaign Company 32

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The most underestimated social media asset – Scale may be the hardest thing that any social media person faces, but how do we overcome this? Definitely read it.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JANUARY 14, 2011

27 ½ ways how to become a social media expert rockstar ninja in 2011 – OK now I have to be honest here. At first I thought that this was just another blowhard post where someone gives workarounds for the hard work that goes into social media. Will Facebook Reign Supreme In 2011?

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Small Business Team Social Media Social Networking 34

Jeff Esposito

SEPTEMBER 10, 2010

Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. How do you measure a personal brand?

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. How was your week? The platform called RockMelt looks to merge social media with social media.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

OCTOBER 18, 2010

Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). And if changing the way I handle my own business can be so invigorating, I can only imagine how a company would feel if they altered their marketing tactics and freshened their brand.

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Sports Industry Brands Company 37

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? with two beers in-hand and made a media hell-storm for himself and his former employer.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

FEBRUARY 22, 2011

But the public is not going to be so quick to smile at or shake hands with the brand that mishandled so many things in the Gulf last year, most notably the disaster itself. And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. The brand showed it has a conscious.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Using social media right for you – This may be my favorite post from Danny Brown yet.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

AUGUST 22, 2011

PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit the web and John Q. This world ended with the onset of the social media world. This is a guest post from Michael Dolan. Bike Racer.

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Press Release Journal Flickr Report 48

Jeff Esposito

JUNE 22, 2012

How to Tell Your Company’s Story [infodoodle] – I love this post over MarketingProfs. It is very simple but does a great job outlining how a company can tell its story in an impactful manner. This is definitely something that you need to check out if you are on the brand side of things or just like telling stories.

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Social Media Case Study Study Skills 41

Jeff Esposito

NOVEMBER 14, 2011

Brand Pages – The new brand pages still need a lot of work, there is no question about it. As the pages evolve, brands that cater to a mixed crowd won’t have to man multiple pages but can have either product specific or customer segment specific Circles without the fear of putting off one with heavy messaging for another.

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Google YouTube Social Networking Conference 51