Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. The How To. In this post I want to address those issues so that you can get started with social media marketing.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. “I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. Marketers and brands will need to land the plane in 2012. Can you be found through search and social? Guess what?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

NOVEMBER 4, 2011

The best KPI in social should be attracted to what you want to achieve. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. I don’t gauge success in social on an arbitrary growth metric of total likes, followers etc.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 7, 2010

Know how to comment on a blog and why. Know how to post a blog post and where. SEO skills-How to write for SEO. How to write PR releases with SEO in mind. An understanding of social media. A deeper understanding of social media. How to use Twitter and what the purpose of twitter is.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JANUARY 20, 2010

Then yesterday David Binkowski threw a post up on Shamable about gaming social media. … A way for brands and individuals to pimp themelves and try an extract something from the engagement. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday.

Sentiment 189

Sentiment Twitter Hubspot Microblogging 189

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

AUGUST 9, 2019

In other words, if your plan as a brand is to share cat videos, you’ve got a shot. For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. That’s right, the users , their behavior, and social media sites as a whole have evolved.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235