Dave Fleet
FEBRUARY 28, 2013
What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?
Dave Fleet
FEBRUARY 11, 2013
As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. How do you ensure that a large social media team stays coordinated?
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Dave Fleet
AUGUST 30, 2010
“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren. Tags: social media strategy engagement.
Dave Fleet
NOVEMBER 29, 2010
Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant.
Dave Fleet
FEBRUARY 4, 2016
One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.
Dave Fleet
JULY 20, 2010
Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.
Dave Fleet
MARCH 8, 2012
The usual suspects have already released their pieces on how to prepare for Facebook Timelines. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. In short, the launch of Facebook Timelines for your brand means you need to integrate.
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