Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 11, 2008

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09).

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. Brands are the sum total of the experience a customer has when they are interacting with your brand. The interactions people may have with your brand will be limited to the people they interact with from your company.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. Then we certainly can get social media traffic flows right in the long term!

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). I spent a long time in a very large brand. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Their use of your particular brand and how aware they are of you. General buying and browsing habits.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Greg took over and give us an inside view of how social experiences can be “priceless.”

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. The empowerment of the individual consumer can and will affect every brand.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. How does that differ from just a game? For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! Share this on Reddit.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Last year I wrote about how some weeks are.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). So I’ll give you a specific example.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 30, 2011

They help identify valuable, highly efficient venues in which to place your brand. Celebrities can be one good source of social lift. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! That’s just a point in time.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

AUGUST 20, 2009

My old boss used to say to me “none of our Financial Services customers are waiting to fix their mortgage exposure issues – they are diving in right now and we can’t wait 45 days to put on a brilliant webinar on How to Solve Today’s Mortgage Crisis – we need to do it right now!” Tags: social media Customer.

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Is And How To Use It.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

APRIL 9, 2009

offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Find Dan's book Me 2.0

Handbook 100

Handbook Case Study Study Brands 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. Make Your LinkedIn Profile Work for You.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Tags: social media Customer Support.

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Even after the head of the KitchenAid brand, Cynthia Soledad, offered an apology, many still expressed outrage and announced boycotts of the brand. We’re all human.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

OCTOBER 5, 2011

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

OCTOBER 6, 2009

It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. They ran ads talking about it coming, and how great it was going to be. Learn how to get to why. 5) What impact do you think Social will have on the Sales function? If they miss the mark they don't get a second chance.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. No long, multi-step posts on how to accomplish a particular task. Comments (0). |. TrackBack (0).

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. The Brand Gap. where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together.â?? Knowledge Management. entreprise 2.0.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Know that listening and speaking with friends is how we keep their interests in our hearts and minds. Keeping an eye toward reality and respect is how to develop a remarkably powerful network. said. […] Six Steps to a Remarkably Powerful, Personal Network How Do You Know When Youâ??re BRAND NEW BLOGGING FEELING EVENT.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240