Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples. Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

SEPTEMBER 2, 2010

Social media is providing new tools, technologies and techniques to identify, engage and activate. Digital players today need to understand the etiquette, ins and outs of how these tools work and how people use them. Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Describing it as “fun times” would be an understatement.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Describing it as “fun times” would be an understatement.

Flickr 100

Flickr Consultant Collaboration Advertising 100