Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

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Social Media How To Metrics Sentiment 59

Sprout Social

JUNE 28, 2023

This guide will show you how to access and use Instagram Insights to analyze your data. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. You can only access performance metrics on content you’ve posted since converting to a business or creator account.

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Metrics Instagram How To Patterns 102

Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. It lets you measure the results of your campaign and understand how well your investment is paying off. Video views.

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Metrics Video Brands Facebook 131

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing. Say Goodbye to One-Man-Shows.

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Social Media Management Social Media Brands Guidelines 190

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them.

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Metrics Social Media CPM CPC 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 102

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

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Review Brands How To Analysis 127

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. Let’s get started. Who is my target audience?

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Project Social Media Template Templates 126

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Especially if you don’t know how to translate raw data into meaningful information. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged.

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Metrics Analytics YouTube How To 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

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Social Media Brands Sentiment How To 145

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. These are generalized across social media channels. What are social media metrics and why should you track them?

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Metrics Social Media Analytics Report 108

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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Social Media Strategy Content How To 126

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

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Social Media Strategy Marketing How To 171

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. Make sure to ask questions that give the employee a chance to talk about your brand and work culture.

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Social Media How To B2B LinkedIn 109

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite How To URL 140

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Social Media How To Skills Hubspot 90

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Social Media Video Feed Feedly 150

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Why a good social media bio matters. How someone can get in touch with you.

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Template Templates Social Media UGC 145

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. How do you know when engagement is dropping off?

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Engagement Social Media How To Metrics 144

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

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Metrics Analytics YouTube Price 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

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B2B Trends Social Media UGC 117

Social Media Today

OCTOBER 24, 2022

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

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Engagement Social Media Metrics Platform 139

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

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Team Social Media RFP How To 125

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Reputation System Brands Knowledge Base 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 113

Ignite Social Media

JULY 18, 2022

The purpose of social media is to make connections. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Brands aren’t on social media to keep up with old friends. How to Improve Engagement Quality . Not necessarily.

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Engagement UGC How To Metrics 183

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Just consider the “90-9-1 Rule”.

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Social Media Content Lurker Metrics 135

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 102

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

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Social Media Sentiment Loyalty Microsoft 109

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. For me, this qualitative feedback matters more than any vanity metrics can quantitatively tell me.

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Metrics Social Media Marketing ROI 96

Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. Competitor mapping is the cornerstone of competitive analysis.

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Comparison Analysis How To Sentiment 109

Buffer Social

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). Eventually, I found a balance between the two.

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Social Media Brands Metrics Skills 92

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Social Media 126

Social Media Template Templates Skills 126

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. So how do you get started? Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. Let’s dive in!

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Social Media How To Metrics URL 145