Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

The Realtime Report

AUGUST 16, 2021

Leverage the power of existing customers: Your business, your reputation, and your customers before the outbreak of pandemics are your key strengths. Escalate your existing customers & transform them into future brand champions who can help in promoting your brand through word of mouth. Analize your target audience properly.

Strategy 172

Strategy Marketing Guidelines Review 172

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

The Way of the Web

FEBRUARY 9, 2014

Social Media policies and guidelines are vital for every business and employee. Even with a small business, it’s good practice to instill the right guidelines and policies early on. List of Social Media Guidelines and Policies: Company Name Document Name Link. AFP Guidelines for using social media [link] (PDF).

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves.

Brands 141

Brands Policies Guidelines Conversation 141

The Realtime Report

SEPTEMBER 3, 2020

Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). What Does It Mean to Sabotage A Business?

Study 184

Study Reputation SEO Survey 184

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation. Please review our full disclaimer before reading any further.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. Reputation Management. It never sleeps and it has no limitations.

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Policies Organization Social Media Reputation 245

Jon Loomer

DECEMBER 13, 2021

BRAND REPUTATION: Is it a new business or an established one? If established, do they have a positive reputation or a negative one? If a new brand, your client will need to have patience to get it off the ground first. And if the brand has a bad reputation, that will immediately work against you and potential results.

Advertising 197

Advertising Facebook API Reputation 197

agora pulse

AUGUST 24, 2020

Trademarks ensure that the intellectual property of a brand is respected. So, the next time you plan to put a logo or other trademarked image on your marketing, make sure you follow guidelines. Though guidelines vary by brand, typically most brand guidelines include: Not changing the color from approved colors.

Social Media 98

Social Media Guidelines How To LinkedIn 98

Koka Sexton

DECEMBER 8, 2022

Build brand awareness: By publishing content on various websites and platforms, marketers can increase brand awareness and reach new customers. Enhance thought leadership: By publishing content on reputable websites and platforms, marketers can establish themselves as thought leaders in their industry.

Syndication 86

Syndication Content Proposal Reputation 86

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Yelp offers up some guidelines for this.

Review 126

Review How To Guidelines Badge 126

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO.

Review 140

Review Case Study Reputation Study 140

Likeable

SEPTEMBER 28, 2021

Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand can do the same. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. DO: Give clear community guidelines.

Social Media 92

Social Media Policies Module Guidelines 92

Sprout Social

SEPTEMBER 26, 2023

Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant. Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set.

Policies 107

Policies Marketing How To Guidelines 107

Oktopost

SEPTEMBER 30, 2020

The ABA has created guidelines for the ethical use of social media by lawyers. Just keep in mind that the ABA’s guidelines are only guidelines, and you’ll still have to review the rules of your state bar association to make sure your marketing activities are in compliance. Humanize your brand and tell your story.

Social Media 125

Social Media Guidelines Advertising Consultant 125

Mindjumpers

APRIL 18, 2011

Do you have any guidelines to make them acquainted with a social media presence? Make a plan and guidelines for your employees. When the social media team has become acquainted with the policies and guidelines for fostering performance and governance, the next step is ready to be taken. Think before posting.

List 243

List Social Media Engagement Guidelines 243

Keyhole.co

NOVEMBER 8, 2023

You’re following the guidelines set out by the platform, such as not spamming users or posting sensitive media. It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules. These include: A better brand image. Stronger ability to adapt.

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Skills 111

Skills Template Templates Travel 111

Mindjumpers

MAY 3, 2013

An army can be assembled from the whole world, within seconds, ready to fight and destroy your brand. How do you identify a potential avalanche of negativity towards your brand? Get to know the people who will disagree with your brand’s believes. Similar Posts: Vine for Brand Marketing. What does the monster look like?

Issues 196

Issues Social Media How To Guidelines 196

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Moderation helps protect your brand image.

Eventful 113

Eventful Social Media How To Sports 113

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. They may even be on some platforms that your brand isn’t. An employee advocacy program provides guidelines, resources, and rewards.

Social Media 111

Social Media Guidelines HootSuite How To 111

Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

Instagram 59

Instagram Badge Authentication How To 59

Hootsuite

MAY 20, 2020

One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. When your connections are tricked into handing over confidential information, your reputation suffers. Another type of imposter scam targets brands hoping to work with influencers. Malware attacks and hacks.

Social Media 144

Social Media Tools Tips Policies 144

Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

Instagram 60

Instagram Tools Brands Content 60

BeingOptimist

OCTOBER 18, 2023

Invest in creating informative, engaging, and valuable content that naturally attracts links from reputable sources. Diversify anchor text to include branded terms, long-tail keywords, and generic phrases to maintain a healthy link profile. Using manipulative anchor text that is overly optimized or irrelevant can trigger penalties.

Google 40

Google Collaboration How To Reputation 40

Sprout Social

OCTOBER 18, 2018

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. Empowers your staff: Social media policies allow you to unlock all the benefits of employee advocacy , without putting your brand credibility at risk.

Policies 111

Policies Social Media Guidelines Privacy 111

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. Guidelines.

Social Media 84

Social Media Guidelines Hashtag Training 84

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. Guidelines.

Social Media 84

Social Media Guidelines Hashtag Training 84

Ignite Social Media

AUGUST 14, 2018

Brand building and reputation management. Here at Ignite, when developing a brand’s social or community strategy, we follow Forrester’s POST Methodology , ensuring strategies and executions are people first. From my experience, there is no magic formula across brands. Program recruitment. Fundraising.

Questions 108

Questions Social Media Guidelines Metrics 108

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Social Media 109

Social Media Strategy Case Study RFP 109

Sprout Social

FEBRUARY 22, 2022

And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Keep it below 58 seconds.

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YouTube How To Video Mobile 134