article thumbnail

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." Having GPS capabilities inside businesses is still in its nascent stage.

GPS 81
article thumbnail

An Introduction to Vertical Social Networks

Buffer Social

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Year Of More

Twist Image

Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways.

GPS 106
article thumbnail

Six Links Worthy Of Your Attention #25

Twist Image

"Is GPS eroding our brain? But that may be what the GPS has done to our brains. "Be What is the difference between a brand-driven business and an innovation-driven business? What will Amazon , Apple and the big book retailers do to play along or catch up? book retailer. It may be eroding your brain - MSNBC.

GPS 89
article thumbnail

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers. Link Counts.

Metrics 195
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Take note of the actionable steps you can implement to take your brand’s voice above the online noise.

Hashtag 52
article thumbnail

Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. eMarketer reports that consumers force retailers to adopt social strategy.

Mobile 135