Twist Image

JANUARY 3, 2012

Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways.

GPS 106

GPS Microsoft Apple Loyalty 106

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. I'm guessing for most of you the answer is both.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Jason Yormark

JANUARY 9, 2013

GPS, music and voice recognition work flawlessly. Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. And the in car technology has been fantastic.

Products 200

Products Airlines iPad Brands 200

Keyhole.co

MARCH 4, 2024

For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals? Brand awareness is often the key differentiator in customer decision-making. Let’s use an example to explain.

Examples 52

Examples Social Media How To GPS 52

Convince & Convert

FEBRUARY 22, 2016

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. You can have two products that are exactly the same, but if one has a good brand around it, then it suddenly has more value to the consumer.

Data 60

Data Marketing Campaign Film 60

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. Great post, BTW.

Foursquare 150

Foursquare Analysis Consultant Mobile 150