Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 139

Analytics Report Social Media Google 139

Social Media Today

AUGUST 6, 2020

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options.

Google 217

Google Advertising Engagement Brands 217

Social Media Today

MAY 3, 2023

A new way to provide assurance in your email sends.

Google 192

Google Brands 192

Social Media Today

APRIL 6, 2021

Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches.

Google 215

Google Video Marketing Brands 215

Sherrilynne Starkie

MAY 28, 2019

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. The new design puts a website’s branding front and center, helping users better understand where the information is coming from.

Mobile 150

Mobile Google Paid Search Engineering 150

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Social Media Today

MARCH 28, 2022

Google's adding more insight, both for shoppers and sellers.

Badge 156

Badge Price Google Brands 156

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs.

Google 227

Google Brands Comparison URL 227

Sherrilynne Starkie

JUNE 27, 2018

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. The post Top Five: Major Google Ad overhaul and more appeared first on Sherrilynne Starkie.

Google 170

Google Adwords Case Study Sports 170

Mindjumpers

JANUARY 27, 2011

Tweet Most of us see it every day: The Google Doodle. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day. Google also organises annual Doodle 4 Google contests, targeted at school children. Facebook Marketing Drive Sales.

Google 176

Google Brands Marketing Engineering 176

Social Media Today

NOVEMBER 4, 2021

The new tools will give you more ways to control how your brand listings appear in Google's apps.

Google 218

Google List Tools Brands 218

Social Media Today

MARCH 4, 2019

Google is adding a new option to Google My Business listings which will enable brands to showcase offers within search results.

Google 164

Google List Brands 164

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI Authentication UGC 127

Social Media Today

JUNE 28, 2018

Google has announced a re-branding of its ad products, while also rolling out some new tools to help small businesses.

Small Business 155

Small Business Products Google Tools 155

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 228

Brands Conference Hosting Conversation 228

Social Media Today

MARCH 6, 2019

Google is launching some new ad options to help brands reach users who are searching via Google Images.

Google 167

Google Brands 167

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business welcome message examples.

Examples 122

Examples Google HootSuite Notification 122

Social Media Today

JUNE 23, 2018

Google will enable brands to manage elements of their Knowledge Panel listings as part of a new update.

List 140

List Google Brands 140

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Yet, 79 percent of brands ignore it. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ Only 500 seats available.

Organization 96

Organization Google Real Estate Review 96

Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brands 52

Brands Loyalty Authentication Engineering 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 129

Reputation Tools Brands How To 129

Forbes Social Media

JUNE 4, 2019

If you aren't actively managing your Google search results, you could be delivering a weak first impression or missing out on opportunities. Here's how to evaluate your Google results and what you need to do to get your digital brand in order.

Google 85

Google Brands Activities How To 85

Social Media Today

NOVEMBER 20, 2023

The initiative aims to shine a spotlight on Black-owned brands during the broader sales event.

Google 163

Google Eventful Brands 163

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.

Brands 120

Brands UGC Authentication Comparison 120

Social Media Today

MAY 23, 2019

Google has announced an update to its mobile search listings, going with a small, but significant, new look for specific listings.

List 167

List Google Brands Mobile 167

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Small Business Mavericks

JULY 12, 2013

Personal online branding is important. According to Conductor.com, Google+ does exactly that. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. Google+ is more than just a social networking tool. You should be using it.

Google 98

Google Brands Reputation Small Business 98

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Social Media Today

JULY 15, 2020

Google is launching some more new ad tools to help businesses showcase their offers and maximize branding.

Google 218

Google Tools Brands 218

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Communities 162

Communities Process Brands How To 162

Social Media Today

JUNE 13, 2019

While Google Alerts is a helpful tool, there are areas in which it falls down when tracking brand and keyword mentions. These tools will help you pick up the slack.

Google 167

Google Tools Brands 167

Oktopost

MARCH 10, 2022

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Or are you more focused on using social media for brand awareness? Brand awareness/brand sentiment. Quick Jump to Section.

ROI 174

ROI B2B Social Media Brands 174

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 103

Reputation System Brands Knowledge Base 103

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Of the 50 top brands analyzed, six (12%) opted to remain on the sidelines, not posting at all. of engagements by then.

Study 78

Study Brands Patterns Sports 78

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. I knew it would happen eventually.

Google 101

Google Brands URL Reputation 101

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. The competition to improve organic rankings and appear on the first page of Google is tough. This has opened up new possibilities for brands looking to harness the power of social media advertising. Guest post by Brandon Brown.

B2B 217

B2B Brands Influencer LinkedIn 217