Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 122

Questions Data Focus Group Analysis 122

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Carve Out Your Niche of Expertise.

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B2B Brands Tips Notification 69

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Which brand had the hottest merch drop of the summer?

Questions 117

Questions Sentiment Meme Trends 117

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

agora pulse

DECEMBER 28, 2017

Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Think of social media like one giant focus group. Due to its open platform, and short-form style posts, Twitter is the biggest and best social pool where listening should occur.

Marketing 128

Marketing Hashtag Focus Group Conversation 128

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Waxing UnLyrical

MAY 29, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks.

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Case Study Study Social Media Flickr 200

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

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Social Media Team Focus Group Loyalty 111

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. Click To Tweet.

Social Media 153

Social Media Strategy Content Template 153

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. This is also how television conglomerates operate.

Social Media 165

Social Media Strategy Template Templates 165

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

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Campaign Social Media Content How To 60

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. ” What changed?

Compete 100

Compete Sample Samples Focus Group 100

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Time for a re-brand or simple refresh for your business or personal brand? Need help launching a new product or service?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 92

Tools Sentiment How To Team 92

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Time for a re-brand or simple refresh for your business or personal brand? Need help launching a new product or service?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Why success using social media is about so much more than social media, content or branding! Supporting Resources .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. Connect with other departments.

Content 144

Content Meeting Process Focus Group 144

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

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Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

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Authentication Analysis Sentiment Construction 101

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Audiense

JUNE 13, 2017

The different segments that Audiense Insights identifies can influence several key decisions for brands. Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers.

Sports 126

Sports Focus Group Eventful Influencer 126

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

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Influencer Social Networking Reputation Focus Group 60

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Brand Humanization in a Nutshell (episode 5). Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Customer case study and the power of content marketing planning and organization.

Content 162

Content How To Marketing Case Study 162

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

Content 100

Content Committee Marketing Consultant 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. What’s holding them back?

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Company Social Media Posterous StumbleUpon 231

Pam Moore

SEPTEMBER 18, 2017

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

Content 162

Content Training How To ROI 162

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Pam Moore

SEPTEMBER 19, 2017

Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Want the blueprint for social marketing success right now? Need us to help train your team?

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Content Training ROI Compete 164

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

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Research Social Media Marketing Retail 265