Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.
Sprout Social
MARCH 1, 2023
Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Tapping into that knowledge source can be invaluable for brands. Forge a new kind of focus group Creators’ communities are living focus groups.
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Buzz Marketing for Technology
MARCH 20, 2013
Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations.
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
Pixlee
MAY 2, 2019
For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Customer Advocacy.
Buzz Marketing for Technology
JUNE 5, 2013
Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.
Sprout Social
FEBRUARY 8, 2021
This is a common collection method for online retailers. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole.
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