Remove influence
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 127
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Co-creation: Why creators should be part of your product development team

Sprout Social

Digital content creators are reshaping brand strategy for the better. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. What brands can accomplish with co-creation Creators have platforms because they understand their audience.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Strategy 103
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

To that end, marketers use consumer behavior analysis to identify social, psychological, and economic factors that influence customer decisions. Social factors that influence customer behavior include past experiences, cultural values, peer influence, and the availability of information.

Loyalty 81
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12 Personal Brand Building Tips for B2B Sellers

Oktopost

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Connect with Your Contacts.

B2B 69