Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 119

Brands Survey Microsoft Issues 119

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 113

Examples Brands Facebook Retail 113

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Display Your Presence.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

B2B 136

B2B Brands Marketing How To 136

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable.

Survey 123

Survey How To Education Hotels 123

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. LinkedIn Marketing Tip #4: Share Your Brand Voice .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Statistics 110

Statistics Social Media Brands Issues 110

The Realtime Report

JUNE 6, 2014

Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Please email marissa@modernmedia.co

Social Networking 181

Social Networking Tumblr Brands Content 181

Ignite Social Media

SEPTEMBER 16, 2021

Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. Enter the Social Technographics Ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 122

Social Media Survey Education Team 122

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is the Threads algorithm?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Ignite Social Media

APRIL 2, 2020

Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. An important watch-out for brands comes from TikTok’s Terms of Service (you can dive into their Terms of Service here). Terms of Service. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Brand your pins. Pinterest is no longer simply a place to save ideas and build dream boards.

Brands 98

Brands Mobile Campaign Trends 98

Ignite Social Media

JULY 10, 2019

It is time to start considering the role groups play for your brand, and whether creating one makes sense. It is time to start considering the role groups play for your brand, and whether creating one makes sense. Groups could help to build and foster a community that was once happening on brand pages. IGTV Will Still Struggle.

Trends 128

Trends Social Media Groups Groups 128

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be. Be kind, rewind.

Video 100

Video Social Media Brands Instagram 100

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 124

Social Media Sentiment Data Team 124

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. I was just reading about a massive investment in influencer that a brand made at the Super Bowl. Increasingly, influencers are brands.

Influencer 229

Influencer Campaign Retail Survey 229

agora pulse

MAY 30, 2019

How extensively is it being utilized by brands? What’s important for brands to realize is that Stories is not a secondary feature on social platforms. Brands are increasingly embracing Stories. Consumers like Stories from brands. Audiences want brand Stories to be useful, easy, and authentic.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Take IT software company Ivanti.

Buy 93

Buy Curation Statistics Survey 93

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

JANUARY 8, 2020

For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. It’s all there on Twitter and these insights can help brands do all sorts of things from launching new products or services to improving the ones they already have. Build brand personality and awareness.

Twitter 141

Twitter Survey Trends Hashtag 141

Ignite Social Media

MAY 6, 2021

We will work through how LinkedIn has changed, what we still see happening in this platform that shouldn’t be, learn more about their new marketing features and opportunities, and understand how users interact on LinkedIn and what that means for brands. Do any of them seem appealing for you to try out yourself or for your brand?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Buffer Social

SEPTEMBER 26, 2018

In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads. Brand awareness. Facebook reports that Stories Ads will soon be coming to Messenger soon too.

Facebook 98

Facebook CPM Survey Instagram 98

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 109

Social Media Loyalty Reputation Data 109