Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

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Hashtag Analytics LinkedIn Content 102

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 109

Brands Retail Meme Trends 109

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Quora isn’t a “software solution” in the traditional sense, but it’s a great place to find real people willing to provide expertise and insights.

Software 81

Software Research Marketing Price 81

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Feed Feedly 150

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring?

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Reputation Sentiment Analysis Notification 96

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

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Case Study Marketing Directory Retail 114

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Most use a combination of 20 to 30 software programs and tools in their work. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly and more.

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Consultant Social Media Curata Sysomos 309

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 124

Social Media Sentiment Data Team 124

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. People love when brands share UGC. But is UGC worth all the effort?

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UGC Brands Content How To 89

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Let’s dig in. What is Instagram automation? More on this in the next section.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. But how do you find the right ones for your brand? LinkedIn is more than just a networking site.

Hashtag 114

Hashtag LinkedIn Trends Analytics 114

Sprout Social

JUNE 30, 2021

For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. The first bubbles that appear will always be live videos – if anyone you follow is live – then the rest is a mixture of brand and profile stories, just like Facebook. Instagram Stories. Twitter Fleets (Stories).

Social Media 137

Social Media Platform Instagram Feed 137

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. That number includes all costs related to content creation, advertising campaigns and social media management software. Some brands use agencies to complement their in-house social teams, while others use them to outsource all their social media management tactics.

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Social Media Management Cost Social Media Price 124

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Aim for three to five in each post.

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SEO Social Media Strategy Hashtag 154

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Curation Data Content UGC 141

Webbiquity SMM

MARCH 31, 2020

Though 90% of B2B software companies are on Twitter , barely half are active. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

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Team Hubspot Marketing SMS 109

agora pulse

MARCH 12, 2020

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories.

Instagram 98

Instagram Tips Template Templates 98

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Pixlee

DECEMBER 3, 2019

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. The beauty space on Youtube is dominated by individual vloggers, not by brands.

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YouTube Instagram Brands Influencer 65

Hootsuite

JANUARY 11, 2023

An easy win, they ensure cohesive-looking content that reflects your brand. Plus, they can save you from extra costs, such as expensive design software, since you can often edit within the template platform. If you’re a content creator who has many brands under your umbrella, this could be the app for you. Source: Vimeo.

Template 102

Template Templates Vimeo Cost 102

Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. So, where are users engaging instead?

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Trends Social Media UGC Authentication 143

Sprout Social

APRIL 17, 2023

This is how brands expand the value of social beyond marketing and communications. The best possible software solution elevates social data, taking it from simple KPIs to the foundation for making key business decisions. The ROI of social media management Social media is a vast and sprawling ecosystem. estimated savings.

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ROI Social Media Management Team Study 102

Ignite Social Media

DECEMBER 21, 2016

From beauty brands to vodka, sports shoes to drones, we’ve rounded the best and brightest of Instagram Stories so all you need to do is follow. Why It Matters: For brands looking to unveil new or exclusive designs, collaborations, or products, Instagram Stories is a must. Let Instagram Stories help you showcase it!

Instagram 60

Instagram Brands Press Release Applications 60

Ignite Social Media

JANUARY 19, 2021

Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people. A customized live stream is defined through the use of an encoder—”a piece of software that allows you to share your screen and use multiple cameras and microphones”. Facebook Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

MARCH 26, 2024

From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. for free Real-time commenting is another communication feature to look for in social collaboration software. Try Hootsuite Inbox 2.0 You’re not alone.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Later

NOVEMBER 28, 2018

When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd. How would you describe your brand?

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Instagram Template Templates Brands 62