Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” If this isn't an attempt at media manipulation to drive an agenda, I don't know what is.

Feed 167

Feed Feedly News Facebook 167

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Buffer Social

AUGUST 10, 2017

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Use this template. Use this template.

Template 112

Template Templates Instagram How To 112

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. And with over half a million daily users , they could be a valuable resource for brand awareness. Use this information to stand out in your industry. What’s their tone?

Buy 115

Buy Video How To Template 115

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. Templates and tools. Social media posts.

Strategy 130

Strategy Content Curation Press Release 130

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales. ” NO!

Research 78

Research Template Templates Training 78

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Buyer Persona Worksheet (editable templates to clearly define your target customer). template + podcast]. Winning! :). 10-Point Checklist for Irresistible Content (ebook).

eBook 141

eBook Content Findability Template 141

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 123

Campaign Social Media Tools Hubspot 123

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. who would win?

Content 130

Content iPhone Sports Remix 130

Hootsuite

AUGUST 25, 2021

A leading voice in the social marketing profession and long-time advocate for social media marketers, Jon Stansel, quipped that rather than a masters degree for entry-level marketers, execs and industry leaders were the ones that needed the training. Social marketers often lead the development and execution of proactive brand strategy, too.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 31, 2023

Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. What metrics should we track to measure social media success? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. Gupta publicly support your brand is good for business, beyond social. Get the free template now!

How To 106

How To Marketing Collaboration Influencer 106

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Once you record a video, editing is a crucial step to make sure your content represents your brand and meets your goals. Templates for every social network.

Tools 121

Tools Strategy Video Library 121

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

How To 130

How To Hashtag Influencer UGC 130

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Need bangin’ reusable templates?

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

NOVEMBER 23, 2020

More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Content curation is a valuable strategy for all content marketers.

Curation 145

Curation HootSuite Tools Content 145

Ignite Social Media

MAY 6, 2021

We will work through how LinkedIn has changed, what we still see happening in this platform that shouldn’t be, learn more about their new marketing features and opportunities, and understand how users interact on LinkedIn and what that means for brands. Do any of them seem appealing for you to try out yourself or for your brand?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. This is a good way to see how you compare, and can also be helpful in identifying industry standards, trends, and threats.

Social Media 113

Social Media Strategy Guidelines Template 113

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Buyer Persona Worksheet (editable templates to clearly define your target customer). template + podcast]. Winning! :). 10-Point Checklist for Irresistible Content (ebook).

eBook 78

eBook Content Findability Template 78

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. HubSpot’s social media content calendar is templated and customizable; you don’t have to start from scratch, and you can make it your own. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Want to learn how to use Over for your brand? And the best bit?

Social Media Management 104

Social Media Management Social Media Tools URL 104

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

Small Business 56

Small Business Influencer Template Templates 56

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

AUGUST 2, 2020

Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Marketing Calendar Template (1-Year editable template). . 20 Questions You Must Answer for a Content Marketing Plan that Converts to Customers (ebook / guide). 10-Point Checklist for Irresistible Content (ebook).

eBook 78

eBook Questions Strategy Template 78

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Kickstart your YouTube channel by introducing your brand. The Meet the Melbourne Water Team series is a great example of how YouTube videos can humanize your brand. Webinar presentation.

YouTube 128

YouTube Video Authentication Education 128

Sprout Social

JANUARY 24, 2022

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. When consumers follow a brand on social, 91% go on to visit that brand’s website or app , and 90% buy from them, according to the Sprout Social Index™.

Social Media Management 100

Social Media Management Social Media Tips Skills 100