Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. This has opened up new possibilities for brands looking to harness the power of social media advertising. Guest post by Brandon Brown. Image Source: eMarketer.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 109

Influencer Instagram Brands Marketing 109

Sprout Social

APRIL 5, 2022

You can also use these insights to increase the reach, engagement and ROI of your next video. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. What counts as “good” may vary depending on your industry, your following size and your past video performance. Engagement.

Metrics 129

Metrics Video Brands Facebook 129

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Aim for three to five in each post.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Buyers no longer trust faceless brands – they trust people, friends, and experts. The solution is simple: talk like a human and not a brand.

Examples 62

Examples B2B ROI Analytics 62

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based. Simple and effective.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. That’s more than all our social profiles combined.

Strategy 130

Strategy Content Curation Press Release 130

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Take IT software company Ivanti.

Buy 92

Buy Curation Statistics Survey 92

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 115

Buy Video How To Template 115

Sprout Social

FEBRUARY 2, 2023

Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. It’s a numbers game.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 123

Campaign Social Media Tools Hubspot 123

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. Example Social Media / Online Marketing Strategies Based on Industry. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Done right, employees reap the benefits of advocacy as well, by enhancing their credibility and positioning themselves as industry experts. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Oktopost

MAY 23, 2023

Repurposing doesn’t increase the lifespan of a piece of content, but gives it a brand-new life altogether. A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. You’ll reach new audiences Different channels reach different audiences.

Social Media 91

Social Media Content Marketing ROI 91

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. This is how you earn trust.

eBook 141

eBook Content Findability Template 141

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

How To 130

How To Hashtag Influencer UGC 130

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 3, 2019

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. The beauty space on Youtube is dominated by individual vloggers, not by brands.

YouTube 65

YouTube Instagram Brands Influencer 65

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 131

Tips Authentication LinkedIn Groups 131

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Follow your partner brands and customers. Tip #2: Follow Others. Tip #7: Utilize Stories.

B2B 124

B2B Instagram Hashtag Meme 124

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Pixlee

SEPTEMBER 10, 2021

It has about 732 million active users worldwide, making this platform an excellent marketing tool for your brand. Recently, more brands are considering using TikTok to build a strong fanbase and reach out to a broader audience, especially younger generations. You can also customize video content in hashtag challenges with your brands.

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.

Team 107

Team Hubspot Marketing SMS 107

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Moreover, 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics. billion for the year, and is expected to reach over $3.6 billion by the end of 2020.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 25, 2021

The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. Simply signing a well-known influencer with thousands (sometimes millions) of followers isn’t enough.

Influencer 110

Influencer Campaign How To Marketing 110

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 70

Instagram Brands Collaboration Hashtag 70