Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 128

Strategy Brands Hubspot Survey 128

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought. .”

Social Media 96

Social Media Marketing Nielsen Resources 96

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Supporting Resources: . Episode Highlights. Current state of Facebook marketing 2018.

Feed 167

Feed Feedly News Facebook 167

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Harp Interactive

FEBRUARY 9, 2010

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Lets you set up columns which you can use to monitor twitter mentions of your brand. HootSuite features it’s own URL shortner ow.ly with stats. Friend Feed.

Resources 243

Resources Ping.fm Tools Social Media 243

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Buyers no longer trust faceless brands – they trust people, friends, and experts. The solution is simple: talk like a human and not a brand.

Examples 139

Examples B2B ROI Analytics 139

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Share educational resources that will inform, engage and spark conversation.

Strategy 130

Strategy Content Curation Press Release 130

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. LinkedIn Marketing Tip #4: Share Your Brand Voice .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” Which means the industry is primarily made up of Millennial white women. What does it say about the way brands co-opt BIPOC culture? How can we make a place in the industry for people from different generations? Even the majority of our own team fit within that demographic.

Social Media 119

Social Media Survey Education Team 119

Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Industry certifications prove a social media consultant’s practical skill too.

Consultant 309

Consultant Social Media Curata Sysomos 309

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based. Simple and effective.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 102

Engagement Tips Loyalty Metrics 102

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. An audit starts at the beginning and creates a baseline for what is working and what isn’t working for a particular brand.

Social Media 148

Social Media Analysis How To Syndication 148

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. So devote both time and resources to making sure you find the right fit.

Brands 96

Brands Collaboration HootSuite Influencer 96

Kikolani

MARCH 1, 2013

The Resources Mashup. The Power of Podcasting: How to Grow Your Email List, Build Immense Trust and Leverage the Heck Out of Your Brand – Let me share five reasons why you should seriously consider starting a podcast of your own. 50+ Essential Google Panda Resources – Looking for a historical timeline of updates?

Mashup 141

Mashup Resources Google Adsense 141

Kikolani

APRIL 12, 2013

The Resources Mashup. How to Find Popular Topics for Your Business to Blog About – In this post, we’re going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social media in your industry. This Week on Kikolani. Business / Career. Fetching Friday'

Mashup 124

Mashup Resources FeedBlitz RSS 124

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Case Study Collaboration 101

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. What are the best times to post on Twitter by industry?

Twitter 102

Twitter Tourism Travel Education 102

Kikolani

MAY 11, 2012

The Resources Mashup. 6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Try finding influencers in your industry using these six tools. Use these resources to help give you ideas to increase organic traffic, revenue, and conversion rates.

Mashup 113

Mashup Resources SEO RSS 113

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry. Consider personal branding. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Buyers no longer trust faceless brands – they trust people, friends, and experts. The solution is simple: talk like a human and not a brand.

Examples 62

Examples B2B ROI Analytics 62

Kikolani

JANUARY 13, 2012

The Resources Mashup. How to Turn Complaints Into Compliments & Compliments Into Brand Advocates – This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates. Blogging / Writing. Business / Career. Freelancing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

JANUARY 20, 2012

The Resources Mashup. 6 Branding Approaches They Forgot to Teach You in Business School – Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets. Related Posts Fetching Friday – Resources Mashup & a Cute Cat Commercial. Blogging / Writing.

Mashup 120

Mashup Resources Tumblr Widget 120

Kikolani

APRIL 27, 2012

The Resources Mashup. 5 Content Marketing Assets You Forgot You Had – Great content marketing and brand storytelling doesn’t have to be an arduous, from scratch process. Fetching Friday – Resources Mashup, Follow Friday, & DoFollow Resources. Blogging / Content Marketing. Canary Sky. Canary Sky.

Mashup 113

Mashup Resources Klout Remix 113

Sprout Social

AUGUST 7, 2023

Brands and the social media managers that run them took to the platform with enthusiasm. A near effortless sign up experience combined with Meta’s influence in the social media industry made creating a profile an easy choice for brands and individuals alike. The response to Threads was different.

API 92

API Social Media Management Platform Feed 92

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Kikolani

JUNE 1, 2012

The Resources Mashup. Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. Fetching Friday – Resources Mashup, Follow Friday, & DoFollow Resources. Blogging / Content. Related Posts.

Mashup 115

Mashup Resources Klout RSS 115

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

LinkedIn 111

LinkedIn How To Collaboration URL 111

Kikolani

NOVEMBER 24, 2011

The Resources Mashup. How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales. Blogging / Writing. Related Posts.

Mashup 146

Mashup Resources Press Release Adsense 146