Techipedia: Tamar Weinberg

APRIL 12, 2011

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Louis Gray.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. No doubt these changes will be discussed at local industry events near you, and you should know what is happening to achieve all-round success. This is a guest post by Joel Harrison.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. Do you have a dedicated team member to serve as an industry expert to the marketing team?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Sure, if the company has a boatload of money and is able to pay for so much visibility all over my Facebook feed, I may notice and that brand awareness will be there. But that brand awareness isn’t trust. Don’t be that brand. Hell, there’s no contest. Maybe two or three people will buy.” ” Lame.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Out of curiosity, given EA’s vast reach, how many community managers manage the Electronic Arts various brands and products? I’m always looking to my colleagues from around the industry for ideas and info. The gaming community can be an extremely passionate bunch who love and who hate. We embrace them all. Like this post?

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 11, 2012

They generally fit well with large consumer brands, especially if they are existing clients. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. They work with B2B firms in industries such as military fire resistant clothes and food contract manufacturing. [

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Lack of industry standards. Most important, you want to see numbers relating to increases in non-branded traffic , because in the end that is what you are really trying to achieve with SEO. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Most people don’t just want to talk to a brand image. Write op-eds or letters to the editor in local or trade publications about industry issues they cover. If you really want your customers or other target audience to get (and stay) involved with your business through social media, get real. Like this post?

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Is that even professional? Think about redoing your Twitter strategy if all you plan on doing is broadcasting.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Now consider your industry. I’m sure the internet marketing industry isn’t alone in this regard. In due time, that started to change as I built face-to-face relationships with co-workers and then started building friendships in the industry. My industry (internet marketing/blogging) connections (who are 99.7%

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital. How does it work? Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MAY 22, 2012

In the end, you’ll be sure to generate some laughs and hopefully a brand new and growing crowd of customers. She is an industry veteran who has managed strategic marketing and other efforts for companies small and large. [ Post your meme on all of your social media sites, get friends to share it, and let the web do the rest.

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. I DO own one for ORM, but I’ve left it as a news feed.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 29, 2010

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. Reply Jim "Genuine" Turner July 29, 2010 at 9:53 pm Been running this through in my own mind and a have been talking about it a little that we in this industry are in the trust business. Yet people always ask!) I am 47 years old.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

It’s now, to me, nothing more than an RSS reader (and a good one in case you don’t like Feedly for whatever reason). I recently worked with a high profile hospitality brand that hired an extremely reputable US-based firm. Marketers and legitimate top users got banned. This methodology of broadcasting is ineffective.

Digg 213

Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. sites to market your brand and control your message. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JUNE 13, 2012

Branding comes into play here (another marketing discipline with SEO impact), since branded search queries and strong on-page branding tell Google a given page of content is the “real deal.” Two final signals that the SEO industry may be heading for obsolescence. ” The rise of authorship. Like this post?

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

JUNE 23, 2010

You create a brand new account on Facebook. On Tuesday, I was having a chat with a colleague of mine who I’ve known since I was 10 who is in a similar industry. He has a pretty strong identity in the industry. Below that, it says “Create a page for a celebrity, brand, or business.&# Yes, really.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t try impress me with your funding or whatever industry related things you think you do really well. My eyes glaze over at the site of industry jargon. He is also the author of a brand new book, Engage and co-author of Putting the Public Back in Public Relations. It’s about a lot of dos and don’ts for me.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162