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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164
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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 114
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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 106
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Making waves: Unexpected industries innovating on social

Sprout Social

But if you work in a technical or niche industry, it might seem like you don’t belong on social. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. That’s an understandable feeling.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

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Is Your Content Top of Feed Worthy?

Pam Moore

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?

Feed 162
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Facebook News Feed Update: Now What?

Jon Loomer

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. First, to summarize: 1.

Feed 165