Jeff Esposito
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?
Jeff Esposito
MAY 17, 2011
Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image.
Jeff Esposito
APRIL 17, 2012
There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand.
Expert insights. Personalized for you.
54 
Let's personalize your content