The Realtime Report

AUGUST 26, 2022

Lawrence Allan, Car Expert says: “Ford was one of the first to introduce this vital feature, but it’s become commonplace with other car brands in the last few years. With the use of this technology accidents can be reported as soon as they occur, alerting emergency services even if the victim is unresponsive. Drowsiness Detection.

Features 91

Features System Automotive GPS 91

The Realtime Report

JANUARY 24, 2017

Viewers are more engaged by video content, which is why many brands use video to get their message across. If your brand has a message to get across on social media, video is the medium you need to utilize to boost user engagement. Why Videos Are The Best Engagement Tool You Can Use. Video is now the top tool for online marketers.

Engagement 70

Engagement Video Tools Widget 70

The Realtime Report

OCTOBER 17, 2012

With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab. On Twitter, the brand created the hashtag #IgnitetheSpark , which carries over onto Instagram and Pinterest.

Campaign 170

Campaign Hotels Social Media Travel 170

The Realtime Report

AUGUST 15, 2020

Typically, it’ll cost you between about $50,000 and $75,000 to open up a brand new restaurant. How Much Does It Cost to Open a Restaurant? When you want to feed the public it’s always a labor of love. Restaurants fail every day, mainly because budding owners don’t consider everything that goes into simply opening the doors.

Cost 91

Cost Delicious Project Feed 91

The Realtime Report

DECEMBER 2, 2013

In bid for ad revenue, Foursquare opens up home screen to big brands – brands that don’t have a brick-and-mortar location can now advertise on Foursquare’s home screen; MasterCard is the first to do so (AdAge). Foursquare.

News 156

News Foursquare Features Social Media 156

The Realtime Report

OCTOBER 16, 2012

million fans on the brand’s Facebook page - with impressive levels of engagement. How was Red Bull prepared to promote the event beyond the brand’s existing social media presence? Red Bull posted twice more about the jump since Sunday – to over 32.5 ” Which, Forbes claims, is exactly why it worked so well.

Energy 187

Energy Eventful YouTube Hashtag 187

The Realtime Report

MARCH 31, 2014

Twitter adds people tagging and multiple photo sharing to tweets – last week Twitter added the ability to tag up to ten people in a photo – without using up any characters – and also to attach up to four photos to a tweet, which Twitter turns into a collage; several brands are already experimenting with this feature (TechCrunch).

Lithium 160

Lithium News Klout Foursquare 160

The Realtime Report

MARCH 3, 2014

How Facebook’s News Feed now lets brands ride the coattails of other brands – users will now begin seeing posts about Facebook pages they follow, even if those posts are made by pages (or brands) they do not follow; marketers that properly tag other pages now have the opportunity to receive extra visibility (Marketing Land).

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

The Realtime Report

JULY 5, 2012

Time magazine has become one of the most popular news brands on Google+, with over 1.2 Other key elements to building a strong following on Google+: joining social networks early – Time joined Google+ as soon as the platform opened up to brands in November. million followers on Twitter, where it is the “#3 news brand.”

Google 168

Google Foursquare Social Networking Social Media Management 168

The Realtime Report

AUGUST 27, 2012

As more farmers discover the benefits of actively using social media, will we start seeing more brands use social media, like John Deere did earlier this year , to reach out to them? . # drought12 twitter.com/hogneck/status… — dc denton (@hogneck) August 26, 2012.

API 178

API Education Social Media Research 178

The Realtime Report

MARCH 3, 2017

Contrary to popular belief, Instagram can work just as well for smaller brands as it does for big brands. Read on to discover how to raise brand awareness and grow your customer base simultaneously. Knowing your target audience and who you want to put your brand in front of will influence the theme to focus with content.

Small Business 70

Small Business Instagram How To Hashtag 70

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us!

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

NOVEMBER 28, 2012

On Facebook, Campbell’s has given a distinct “voice” to each of the six Campbell’s Go soup flavors, The Facebook page “follows a sitcom-esque style and features humorous daily posts and shared content,” Nelson Warley, senior brand manager of Campbell North America, told ClickZ.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

The Realtime Report

JANUARY 22, 2013

The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. There’s also a ticker on the bottom of the site, which allows potential users to see who has recently started a registry or received funding. ” So far, the registry only exists for the 2013 Dodge Dart.

Buy 184

Buy Comparison Campaign Sites 184

The Realtime Report

JULY 27, 2012

Last month, it introduced its first branded hashtag page in partnership with #NASCAR. Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API.

API 180

API Eventful Aggregator Hashtag 180

The Realtime Report

DECEMBER 20, 2012

Was the campaign successful, and will Facebook partner with other brands in this way? . The campaign shows Facebook’s willingness to work directly with big advertisers, in some cases “using those brands as labs to test new ad products.” Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

FEBRUARY 3, 2014

Venture will mine Twitter for music’s next big thing – music is the most popular topic on Twitter; this new partnership gives 300 full access to Twitter’s music data, and in exchange 300 will help Twitter organize data and develop software that could be used by other artists, record labels or consumer brands (The New York Times).

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

NOVEMBER 25, 2013

LinkedIn creates product pages in bid for more content-marketing dollars – LinkedIn is testing “showcase pages” for a pilot group of brands, letting them create pages for specific products; marketers can promote the content on those pages as sponsored updates in users’ news feeds (AdAge).

News 150

News Social Media Privacy API 150

The Realtime Report

FEBRUARY 10, 2017

They can use this valuable insight to personalize messaging and target the right demographic for whatever product, brand launch or service they provide. Twitter, for instance, is an ideal platform for brands that want to have ongoing conversations with their customer base. ” Click To Tweet. Choosing The Right Social Platforms.

Retail 70

Retail Fashion Platform Social Media 70

The Realtime Report

MAY 26, 2016

On one level, such stories can be amusing, but from a marketing perspective, they enforce the necessity of a country specific approach to avoid the kind of embarrassing outcome that can do lasting damage to a brand’s reputation. Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter.

Campaign 87

Campaign Marketing Banking Reputation 87

The Realtime Report

APRIL 26, 2019

You need a guiding vision—a personal brand—or your social media sites will be all over the map. Facebook and Instagram are the two most popular channels where consumer information and imagery is shared – both of which are important to consider as a trainer and fitness pro. Don’t try to do every site or you’ll get burned out.

Influencer 79

Influencer Social Media How To Exercises 79

The Realtime Report

OCTOBER 31, 2023

Chew clarifies, “Social Commerce highlights people’s desire to purchase less from brands and more from the community, moving through creators and influencers, buying directly from the person versus a big box. Consumers want to feel connected to your brand. The key is to do it in a way that’s authentic to you and your brand.”

Authentication 91

Authentication Influencer Compete Trends 91

The Realtime Report

APRIL 8, 2021

Shopping pin ads that include a small overview of product details such as the brand name and/or price. You must use high ranking keywords in your titles, brand names, pin, captions, and even hashtags to gain a higher rank on search results on Pinterest and on google as well. Create a new, sponsored pin to run as ad. Summing It All Up

Tips 135

Tips Marketing CSR Discount 135

The Realtime Report

JULY 6, 2012

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign.

Sites 168

Sites Campaign Automotive Social Media 168

The Realtime Report

OCTOBER 1, 2020

Businesses around the globe have already lost money, reputations, and hard-won brand strength due to deepfakes,” said Technologent Global Chief Information Security Officer Jon Mendoza. That’s the belief and warning from Global IT Solutions Provider Technologent. Deep Fake Solutions.

Authentication 172

Authentication Training Microsoft Fashion 172

The Realtime Report

MARCH 17, 2014

Facebook updates design for Business Pages – last week, Facebook’s desktop version rolled out an updated design for brand pages; the updates are designed to make it easier for brands and businesses to manage their presence on the site (MediaPost).

News 175

News Social Media Video Facebook 175

The Realtime Report

DECEMBER 24, 2019

Interaction is key to building a back and forth with potential leads that will make people more likely to place trust in your brand and see it as an authority over others. The more positive interactions the public has with your brand and pages, the more fans and followers you get over time.

Social Media 91

Social Media Advertising SEO Small Business 91

The Realtime Report

MARCH 10, 2014

Facebook’s Instagram said to sign Omnicom ad deal – Instagram rolled out advertising just 5 months ago, and now has signed its first ad deal (allegedly valued at $50 million) with Omnicom; brands that work with Omnicom will now be able to show promotional videos and pictures to Instagram users (Bloomberg).

News 167

News Instagram Reddit Social Media 167

The Realtime Report

AUGUST 22, 2014

His quote, borrowed from Rory Sutherland , was about social media marketing in general, but applies directly to realtime marketing: “Brands don’t have target markets, they have target moments.”. Let’s look at examples of other ways you can let the moment do the marketing for your brand. What moments can you plan ahead for?

Marketing 187

Marketing Sports How To Vimeo 187

The Realtime Report

NOVEMBER 27, 2013

Is your brand ready to start converting Twitter followers to loyal customers? For luxury hotels looking to attract tech-savvy guests, it offers a closer-to-concierge feel than the grueling online forms system, or GDS (Global Distribution System, or the ” single access point “ where hotel, car, flight reservation deals connect).

Hotels 148

Hotels Twitter Travel System 148