Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. Somehow, I don't think this Tweet would have made it past the approval chain in a typical branding campaign.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

OCTOBER 15, 2012

Everyone, from the government to big brands to schools to my parents, feels like they have to be using social media. If you're looking for a job and you don't have the words "social media" on your resume somewhere, you aren't even trying. Social media is where it's at man. Everyone's doing it.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But how much of this activity actually serves a brand’s business goals?

Google 125

Google Storify Brands Content 125

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

AUGUST 21, 2015

So many brands – big and small – default to big-city agencies. Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. Josh : I don’t think it matters where your agency is located.

Hotels 50

Hotels Creative Commons Communities Class 50