Direct Marketing Observations
JANUARY 12, 2018
Point being, if you’re actively engaging, managing and participating, and you are the owner of the branded social media accounts of your organization, then you know what’s up. By the way, that’s the description of an actual person on Twitter that brands and sells themselves as an influencer. Do they engage?
Direct Marketing Observations
NOVEMBER 20, 2013
Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.
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Direct Marketing Observations
MAY 13, 2022
Brands finally get it in 2022 that the key to great social media engagement is telling real stories. The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. It’s a natural fit.
Direct Marketing Observations
SEPTEMBER 14, 2011
There is creating search programs just for branding purposes. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is SEO, both on-page and off page for main sites and micro-sites. Very similar to search, and yet, both very complimentary as well.
Direct Marketing Observations
SEPTEMBER 28, 2011
You may be the gold standard of social media engagement but that doesn’t mean you can escape criticism. Every employee needs to understand the implications of a customer situation spiraling out of control when that customer uses social media to feed the flames. Even if it was a misunderstanding.
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