Buzz Marketing for Technology
JANUARY 11, 2011
All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Also more advanced techniques like Polls, Promotions and Contests.
Buzz Marketing for Technology
DECEMBER 15, 2011
Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2
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Buzz Marketing for Technology
MARCH 11, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.
Buzz Marketing for Technology
MARCH 16, 2010
You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Tweet This! Share this on Facebook.
Buzz Marketing for Technology
FEBRUARY 25, 2009
But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success! So try to map your tactics more to the buying cycle when you deploy them.
Buzz Marketing for Technology
DECEMBER 8, 2010
Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Many firms are listening now for their brand (I know I spoke to 50 of them this year about this issue) but I don’t think they are ready for a crisis.
Buzz Marketing for Technology
OCTOBER 5, 2013
and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Let’s switch to big brands. Can you give us some examples of how big brands are deploying serious games? I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.
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