Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 143

Buy Brands Survey Apparel 143

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56

Feed Feedly Instagram How To 56

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 136

B2B Brands Marketing How To 136

Sherrilynne Starkie

AUGUST 8, 2019

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

News 186

News Instagram Social Media Retail 186

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Just their IG feed alone is proof of this. Hint hint.).

Social Media 91

Social Media Brands Meme Real Estate 91

Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Image source.

Examples 223

Examples Retail Instagram Buy 223

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275

Brands Repository Analysis Sentiment 275

Social Media Strategies Summit

OCTOBER 3, 2019

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. It’s still early days for this social platform, but brands should be paying attention. How TikTok is Different. Stefan Heinrich, Director of U.S.

Brands 114

Brands Meme Hashtag Campaign 114

Mindjumpers

OCTOBER 11, 2011

This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Similar Posts: Reflections on Brand Advocates & Social Influence. How Human Should Brands Become in Social Media?

Foursquare 254

Foursquare Brands Discount Tips 254

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV?

Instagram 171

Instagram Retail Influencer Social Media 171

Likeable

MARCH 12, 2019

With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Nov 26, 2017. Remember QR codes?

Features 230

Features Tools Smart Phone LinkedIn 230

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. This makes them ideal for the retail, and food and beverage sectors.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Sheryl Sandberg.

Retail 146

Retail Marketing Sports Team 146

Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week? New York Public Library. E-book or Instagram Story? The Book of Mormon.

Brands 63

Brands Content Library Film 63

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. I was just reading about a massive investment in influencer that a brand made at the Super Bowl. Increasingly, influencers are brands.

Influencer 229

Influencer Campaign Retail Survey 229

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. And they’re just getting started. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Likeable

NOVEMBER 1, 2021

Integrating social media and e-commerce is a longstanding opportunity that brands have been dying to take advantage of. Shoppable In-Feed Posts. Brand Example: Glossier is famous for its socially native approach to organically promoting products throughout its social feeds. . Live Stream Shopping.

Social Media 107

Social Media Instagram Retail Eventful 107

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Brands 127

Brands Sports How To MySpace 127

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. You can see your estimated daily Shorts Feed ad revenue in YouTube Analytics.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 119

Curation UGC Feed Feedly 119

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Ignite Social Media

JANUARY 17, 2019

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. If your feed is full of static images, incorporate more videos into your content mix. New year, new feed, as the old saying goes.

Content 110

Content Discount How To Exercises 110

Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. We’ve broken down a few key ad units on different platforms that just might be the right fit for your brand. Best for : These ads are meant to help drive in-store traffic to specific retail locations.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. That means people can instantly buy things they’ve just seen on their feed. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. Source: Kaja.

HootSuite 92

HootSuite Trends Feed Feedly 92

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand.

Strategy 101

Strategy Discount Marketing Retail 101