Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Pinterest introduces QR type codes.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this. Content development such as BuzzSumo, Hemmingway, Grammarly, EverNote, Snappa, UnSplash, Canva, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. These build a following quickly.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Facebook Launches Training and Certification Hub for Brands. There’s a good reason for that. Source: Facebook. Related articles.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

AUGUST 29, 2018

Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

FEBRUARY 14, 2019

These changes improve Facebook’s usefulness for Brand Page owners – SS. WhatsApp is testing an algorithmic feed for Status. This will reduce visibility for most brands and Facebook could take this new approach with Stories on its other platforms. – LinkedIn Launches Live Broadcast Feature in Beta.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JULY 28, 2012

Now network updates and articles are featured at the top of the feed. Related posts: Branding you: using social media to find a job. Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). The should make it easier to surface the most relevant content for each individual.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

JANUARY 21, 2019

Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself. Brands still love it as an effective advertising platform. Did you take part in the latest Facebook name the 10-year challenge? I thought it was a bit of fun. Yet, there is hope.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

MARCH 14, 2018

It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. Using curated content in social media brings many benefits, but it can take a lot of time searching for relevant, quality stories to share. Luckily there many automation tools for content discovery. are two examples.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 26, 2018

Now you can drag-and-drop 3D objects into your Facebook feed and bring them into Facebook Spaces, the social VR hangout rooms. It only applies to brand pages though, not personal profiles. The ban includes apps that schedule tweets to multiple cards too. More ways to share 3D posts on Facebook. Feb 25, 2018. Feb 25, 2018. Feb 25, 2018.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Dell was the inaugural featured brand. The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Native ads provide value to brands, readers and publishers alike.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 26, 2015

To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. The Ottawa War Memorial shooting happened just around the corner from my office but I found out about from Twitter first.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

DECEMBER 27, 2020

People respond differently to the videos that the see in their Facebook news feeds. In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. . They show the impact of video content that goes far beyond simple click or views.

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Video Content Statistics YouTube 307