TikTok’s Testing a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands
Social Media Today
AUGUST 23, 2022
As moe people turn to TikTok for search, a dedicated 'nearby' feed could be a big consideration for brands.
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Firebelly
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. What do you think?
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Social Media Today
FEBRUARY 1, 2021
Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.
Social Media Today
JUNE 29, 2021
Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.
Mindjumpers
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. What does it mean for brands? Bottom line is that as a brand page, you should still produce high quality content that is optimized for engagement and reach.
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Posts that get long, thoughtful replies will get priority in your feed. But we’ve heard before that pages would receive lower priority in the feed.
Ignite Social Media
FEBRUARY 13, 2018
In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. . Facebook has been testing various News Feeds in other countries for some time now. What does this mean for my brand? .
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? In the video below I provide you some serious tough love.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
Bill Hartzer
OCTOBER 10, 2023
In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.
yMarketingMatters
FEBRUARY 8, 2018
#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7
Pam Moore
MAY 12, 2017
There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Could it be your current over focus and desire to reach the top of the news feed is actually what is keeping you from achieving the goal? These spammy tactics no longer work like they use to.
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. It’s harmless.
Likeable
APRIL 5, 2022
At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format.
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.
Ignite Social Media
FEBRUARY 3, 2021
The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.
Ignite Social Media
NOVEMBER 2, 2020
With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. What are the Potential Implications for Brands?
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.
Ignite Social Media
OCTOBER 16, 2023
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.
Later
FEBRUARY 17, 2020
The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.
Jon Loomer
JANUARY 11, 2018
Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But we don’t know exactly how this will impact your brand or mine until this actually rolls out.
Audiense
MARCH 16, 2023
Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.
Ignite Social Media
OCTOBER 30, 2023
As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.
Social Media Marketing
MAY 20, 2019
That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Come, let’s have a look at each one.
Mindjumpers
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile.
Jon Loomer
AUGUST 7, 2017
Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.
Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.
Social Media Strategies Summit
SEPTEMBER 14, 2021
One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.
Likeable
NOVEMBER 13, 2018
Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. How-to videos are an ideal use of IGTV for beauty brands. Tutorial videos.
Social Media Strategies Summit
SEPTEMBER 26, 2023
However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.
The Social Media Incubator
FEBRUARY 25, 2014
A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. Episode Highlights. Current state of Facebook marketing 2018.
Hootsuite
JANUARY 5, 2023
Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. Then tap Repost (or the equivalent button in your app), then Feed to share it to your as an Instagram post to your grid. Step 1: Download a repost app.
Later
JULY 8, 2020
Stock media is more useful to brands than ever before — and we’re not just talking about posting a generic landscape shot to your feeds. In the past, brands and businesses held back from using stock assets on social media for fear of it appearing inauthentic or cheesy. Why Use Stock Assets on Social Media? Shutterstock.
Mindjumpers
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”
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