Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

Social Media 192

Social Media Brands ROI Case Study 192

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 111

Influencer Instagram Brands Marketing 111

Sprout Social

NOVEMBER 28, 2022

This will help you connect your efforts back to business goals, and prove ROI. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 125

ROI Social Media Small Business CPC 125

Pixlee

JULY 11, 2019

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. source: business of fashion. What this means for brands.

Features 58

Features Brands UGC ROI 58

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 Trend #1.

Influencer 75

Influencer Trends Brands UGC 75

Buzz Marketing for Technology

JANUARY 3, 2018

Fashions change. . In Marketing, the zealotry of measurement has created an untenable situation in which Marketing is asked to be as resilient as Physics or Mathematics; So too are Marketers, who feel forced to conform to the fashions of the day. Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!).

ROI 87

ROI Marketing Fashion Real Estate 87

Social Media Strategies Summit

JANUARY 21, 2021

However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. But getting these influencer contracts right is critical; after all, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels.

Influencer 189

Influencer Metrics Campaign Survey 189

Oktopost

AUGUST 4, 2023

In general, we love to shout about the brands we love. If we see someone going out of their way to brag about a brand, it’s only natural that we want to be able to brag about them too. That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum.

ROI 48

ROI Loyalty Embedding Metrics 48

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive.

B2B 62

B2B ROI Social Media Sample 62

Talkwalker SM

MARCH 15, 2016

The visual web is here to stay, and brands will have to adapt their listening strategy to stay on top of what’s being said about them online. An image of a parcel carrier throwing packages can rapidly turn into a full-blown crisis for the company , and a celebrity wearing a fashion brand’s accessory can generate a lot of positive buzz.

Brands 60

Brands Content Analysis ROI 60

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Keyhole.co

APRIL 3, 2024

Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand.

Strategy 52

Strategy Twitter Tips Marketing 52

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Keyhole.co

MARCH 28, 2023

Whereas you can increase the ROI while working with micro and nano influencers. Discover influencers that are already engaging with your brand o Keyhole 2. This generates 12 different touchpoints between the brand and the consumer in a quarter of a year. So, how does this affect brands?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. In this post, you’ll learn about some of the different types of influencers, and how to find the right influencers for your brand. Should you work with a celebrity Instagrammer?

Types 40

Types Influencer Brands Fashion 40

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Link Counts.

Metrics 195

Metrics Marketing Class ROI 195

Techipedia: Tamar Weinberg

MARCH 12, 2015

I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers.

Blogger 100

Blogger Influencer Campaign Fashion 100

Keyhole.co

MARCH 7, 2024

To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. Plus, brands narrow down on ideal influencers based on relevance so choosing a niche can connect you with the right brand partners. Does it teach them something or entertain them?

Influencer 52

Influencer Instagram Tips How To 52

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. The top of the funnel is filled by PR.

Small Business 85

Small Business Tips Fashion Groups 85

Webbiquity SMM

MAY 25, 2021

And the value of an email marketing campaign has come back into fashion. I think what you said about visually appealing B2B brands on Instagram translates just as well, if not more powerfully, to Pinterest. We can quantify the ROI. Affiliate sales support independent publishing. I think the same is true for SMS.

B2B 306

B2B Influencer Platform SMS 306

Oktopost

JUNE 26, 2023

Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. Why encourage employee brand advocacy on social media in the first place? Here’s what you need to know about encouraging employee advocacy.

Social Media 62

Social Media How To Reputation Analytics 62

BeingOptimist

FEBRUARY 9, 2021

Without much investment, small businesses can reveal higher benefits from Instagram with maximum ROI. Social media platforms play a role in direct communication between brands and users. You can easily find many bloggers who talk or share similar content to your brand. Interact With Users. Embrace User-Generated Content.

Small Business 92

Small Business Instagram Strategy Marketing 92

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

AUGUST 15, 2022

Set up an email marketing campaign and watch your ROI grow, and grow, and grow. When you average it out, email drives an ROI of $36 for every dollar spent. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

MARCH 23, 2022

Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users. This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. They could end up being some of your biggest brand promoters. And that’s it! On Desktop.

Analytics 144

Analytics Tools How To Metrics 144

Oktopost

NOVEMBER 28, 2022

So, how can you ensure that your B2B brand is engaging its target audience and closing deals? Email marketing can be seen as an old-fashioned way to engage with customers, but it is actually one of the most effective ways. When making purchase decisions, B2B buyers are often interested in the personalities behind the brand.

B2B 84

B2B Metrics Engagement Data 84

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce.

Video 131

Video Retail Influencer YouTube 131