Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Forbes Social Media

DECEMBER 9, 2019

Bringing a much-needed layer of accessibility to the digi fashion scene (and grabbing the post-purchase opportunity with both hands) Scandi fashion retailer Carlings & creative agency Virtue new AR tool co-opts Instagram’s new face filter tech so one IRL t-shirt can be reborn online, infinitely.

Fashion 94

Fashion Retail Brands Tools 94

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Industry 109

Industry Examples Real Estate Brands 109

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The fashion retailer shows us a social strategy that’s less calculated and more human. What could a more closely aligned mission-driven approach look like for your brand?

Fashion 82

Fashion Content Retail Overview 82

Forbes Social Media

FEBRUARY 9, 2022

All eyes from the fashion world will be set on London for Fashion Week in February, and alongside the most respected designer brands, a new fashion partnership will launch a collection - between value bakery brand Greggs and Primark the fast fashion retailer.

Brands 72

Brands Fashion Retail Social Media 72

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay.

Retail 103

Retail Trends Fashion Marketing 103

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Clinique: Support Your Brand Values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 121

Strategy Brands UGC Marketing 121

The Realtime Report

DECEMBER 21, 2019

8 Career Prospects In Luxury Brand Management . If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. A career in luxury brand management can be full of exciting perks and financially rewarding. What Is Luxury Brand Management?

Brands 91

Brands Apparel Retail Fashion 91

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

Fashion 64

Fashion Influencer Authentication Apparel 64

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 117

Types Instagram Brands Collaboration 117

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 125

Retail Apparel Discount Fashion 125

The Realtime Report

JANUARY 12, 2024

Consider a scenario where an online fashion retailer sends out customized emails. Female subscribers receive a catalog featuring the latest in women’s fashion, while male subscribers get a different catalog focused on men’s trends. This not only engages the recipient but also streamlines their shopping journey.

Fashion 91

Fashion Marketing Embedding Retail 91

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

Blogger 152

Blogger Fashion Case Study Brands 152

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brands 97

Brands Fashion Eventful Hosting 97

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 108

Brands Retail Meme Trends 108

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 120

Video Retail Hosting Fashion 120

Convince & Convert

JULY 23, 2014

For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. 2 pencils smart retailers will sell before the first day of school. Teen fashion brands are major stakeholders in the back-to-school frenzy. Think of the millions of backpacks, sneakers, and No.

Brands 145

Brands Retail List Fashion 145

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Advice from 3 brands getting TikTok for B2B right.

B2B 135

B2B Brands Marketing How To 135

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 130

Strategy Brands Hubspot Survey 130

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

Brands 114

Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

AUGUST 28, 2019

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify.

Examples 200

Examples Marketing Retail Automotive 200

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media 177

Social Media Retail Fashion Sports 177

Social Media Strategies Summit

MARCH 25, 2021

In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. We are a very fast-moving business.

Examples 223

Examples Retail Instagram Buy 223

Ignite Social Media

JANUARY 22, 2018

The question is, if and when your brand should participate. Tomorrow is National Pie Day, should my brand participate? Unless your brand sells pies—a grocery store, a bakery, or otherwise has some special tie to pies, it’s probably best to let this day pass. Is this holiday relevant to my brand? The bottom line?

Social Media 97

Social Media Brands Retail Fashion 97

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Forbes Social Media

JULY 19, 2022

Digital Metacloset DRESSX — world’s largest digital fashion retailer has announced a partnership with social media giant, Meta to launch its own digital-only fashion collection at the platform’s Avatar Store.

Avatar 17

Avatar Fashion Retail Brands 17

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Ignite Social Media

JANUARY 22, 2018

The question is, if and when your brand should participate. Tomorrow is National Pie Day, should my brand participate? Unless your brand sells pies—a grocery store, a bakery, or otherwise has some special tie to pies, it’s probably best to let this day pass. Is this holiday relevant to my brand? The bottom line?

Social Media 87

Social Media Brands Retail Fashion 87

Twist Image

JANUARY 4, 2017

Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. The greater thought here, was that brands are in the nascent days of being able to create and sell digital products and services to better market themselves, and better connect themselves with consumers. .

Products 76

Products Brands Retail iPhone 76

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

Collaboration 140

Collaboration Examples Instagram Tips 140