Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. And their Monki Television is spot on.

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Fashion Industry Social Media Vimeo 265

Social Media Strategies Summit

APRIL 8, 2021

That goes a long way to explaining the launch of Instagram’s latest product feature, Instagram Reels. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Demonstrating Your Products. Image source. What Is Instagram Reels?

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Instagram Brands Real Estate Remix 234

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Fashion dominates Instagram.

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Instagram Brands Fashion Sports 155

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Sure, new products are exciting. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source.

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Examples Brands Avatar Authentication 177

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands. Using influencers as the face of your brand makes content much more relatable.

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Fashion Retail Trends Social Media 112

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

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Industry Examples Real Estate Brands 108

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

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Brands Fashion How To Authentication 86

Audiense

APRIL 25, 2022

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

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Retail Crowdsourcing Brands Fashion 86

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

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Strategy Brands UGC Marketing 120

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

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Brands Conference Hosting Conversation 228

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 126

Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

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Fashion News Report Review 409

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. As a visual content format, Instagram Reels is fantastic for communicating your brand story. But first, let’s start with a definition.

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Examples Instagram Brands Transportation 166

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 117

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

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Types Brands Content Remix 171

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

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Brands HootSuite Hashtag Instagram 145

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

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YouTube Brands Fashion UGC 124

The Realtime Report

DECEMBER 21, 2019

8 Career Prospects In Luxury Brand Management . Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. What Is Luxury Brand Management?

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Brands Apparel Retail Fashion 91

Ignite Social Media

NOVEMBER 29, 2018

Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us. From using keywords and shoppable pins, here’s some advice on how to utilize Pinterest for clothing brands. .

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Brands Fashion How To Widget 120

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

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Fashion Influencer Authentication Apparel 64

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

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Statistics Social Media Brands Issues 107

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

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Brands Hashtag Trends Fashion 108

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. A huge part of this brand’s marketing strategy is blogger outreach. Image via BigStockPhoto.com.

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Blogger Fashion Case Study Brands 152

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Pinterest works similar to the old-fashioned scrapbook. Get first hand insights.

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Tips Brands Loyalty Fashion 235

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

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Influencer Instagram Brands Marketing 109

Ignite Social Media

APRIL 23, 2019

Below are some ways to consider utilizing Snapchat for your brand! Create a branded filter. With the study noting that teens are going for a fresh look and interest in vintage styles, there is a natural tie in for fashion and beauty brands. Consider creating a branded lens that allows users to try on your product.

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Brands Fashion Hosting Travel 101

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

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Influencer Retail Marketing Discount 101

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

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Campaign Brands Fashion HootSuite 89

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 129

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

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Campaign Brands Communities Industry 110

The Realtime Report

JANUARY 12, 2024

The Impact of Interactive Online Catalogs An interactive online catalog is more than just a list of products or services; it’s an engaging, dynamic showcase. Consider a scenario where an online fashion retailer sends out customized emails. This not only engages the recipient but also streamlines their shopping journey.

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Fashion Marketing Embedding Retail 91

Ignite Social Media

MAY 30, 2019

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands. The Olympic Games: With 2.2

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Brands Apparel Instagram Travel 132

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. decided to take their brand partnership a step further with a product launch.

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Collaboration Brands Loyalty Campaign 86

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel.

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Instagram Insurance UGC Brands 83

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Share a good review of your product.

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Instagram Engagement Brands Avatar 124

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Advice from 3 brands getting TikTok for B2B right.

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B2B Brands Marketing How To 134

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

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Instagram Brands UGC Travel 139