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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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The Interoperability Of Things (And Brands)

Twist Image

Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. There is a huge lesson for all brands here. If your brand is new. brand ecosystem.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

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What TV Is And What Will Never Be

Twist Image

Changing these screens to be touchable (like an iPad ) may be an eventuality, but we like to watch. It''s hard to watch the stupidest of sitcoms and know if the star of the show is wearing that baseball cap because it''s fashionable or because they''re paid to. Maybe we do want our TVs to be a bigger iPad. I could be wrong.

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Best YouTube Documentaries

SocialFish

The Next Black is a popular YouTube documentary which tells a story about fashion trends, how they changed through the history, and how much they’re expected to change in the future. Many brands like H&M and others use half-recycled clothes and reversible material to design quality, long-lasting apparel. Link: [link]. #12

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The New Convergence

Twist Image

What is even more fascinating is this brand new breed of startups and entrepreneurs who are truly moving The Internet of Things into a viable business model. While this may be true, we are in the era of exponential growth when it comes to technology and adoption by the mass audience (consider this: the iPad didn''t exist four years ago).

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How I Write

Twist Image

The ideas for content come from the following areas: I still subscribe to a lot of email newsletters (old habits die hard) on topics as far-reaching as marketing, public relations, branded content, technology, art, music, fashion, innovation, etc. on my iPhone and iPad ). branded content. What kind of writer are you?

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