Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? What is review analysis?

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Review Brands How To Analysis 127

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

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Social Media Brands Reddit Platform 130

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

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Fashion Brands Apparel Authentication 59

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

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Brands Energy Sports Fashion 130

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

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Brands How To Authentication Exercises 129

Social Media Strategies Summit

DECEMBER 4, 2020

Parties and gatherings may be smaller, but consumers are looking to make this season feel more festive than ever before, and they’re asking for brands to help them get there. Get started with our top ways to use social media to drive action this holiday season. Turn Window-Shoppers into Social Shoppers.

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Campaign Social Media Retail How To 130

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. So you might think the team at Instagram would be pretty content with how things are going. How to Create Instagram Reels. How to Share Instagram Reels.

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Instagram Brands Real Estate Remix 234

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

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Retail Social Media Brands Tips 104

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. And how can you transform those initial connections into real relationships? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

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Influencer Instagram Brands How To 142

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Why encourage employee brand advocacy on social media in the first place? How are you going to make advocacy fit?

Social Media 62

Social Media How To Reputation Analytics 62

Ignite Social Media

NOVEMBER 29, 2018

Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us. Pinterest users are looking for new fashion and the latest trends, and you want them to find your products.

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Brands Fashion How To Widget 120

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Brands Avatar How To Privacy 117

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. Sprout’s Tagging feature has changed the reporting game for many brands. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands. Moreover, 70% report that authentic brands give them a “stronger feeling of confidence.”

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Conversation Brands Authentication Trends 130

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. That means it offers massive potential as a brand awareness tool, allowing you to reach people who don’t follow — and may never even have heard of — your brand.

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Examples Instagram Brands Transportation 166

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Even major brands are taking note.

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Retail Trends Social Media Fashion 126

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today.

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Industry Examples Real Estate Brands 110

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Small Business Social Media Strategy Authentication 113

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. Jack Myers, media ecologist and founder of MediaVillage and AdvancingDiversity.org , says, “ Brands are challenged if they’ve failed to build a foundation of authentic commitment to diversity and inclusion.

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Brands UGC How To Hotels 93

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

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B2B Brands Marketing How To 136

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. How can you do that? This article will break down how to use Instagram for your small business in 2022 and beyond. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3

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Small Business Instagram Platform How To 204

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. With a radically clear viewpoint and a reputation for leveraging social in innovative ways to garner an audience, Universal Standard is a treasure trove of social insights.

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Fashion Content Retail Overview 83

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. This is important because there are critical lessons here for all of us using social media for business.

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Social Media Brands Reputation Authentication 243

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel.

Instagram 83

Instagram Insurance UGC Brands 83

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand. How to find Instagram influencers. Get clear on your brand values.

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Influencer Instagram How To Fashion 135

Later

JANUARY 26, 2021

But in 2021, it’s important for brands and creators to go beyond simply posting a Martin Luther King Jr. In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. A Brief History Lesson.

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Social Media How To Instagram Education 80

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

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YouTube Brands Fashion UGC 124

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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Social Media Meme HootSuite Influencer 142

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. How to surprise and delight customers.

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Brands Fashion Eventful Hosting 98

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. And how can you transform those initial connections into real relationships? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

Influencer 109

Influencer Instagram Brands How To 109

Keyhole.co

JANUARY 24, 2024

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks.

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Engagement Social Media Strategy Meme 52

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

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Social Media Brands Foursquare Disqus 207

Unmetric

OCTOBER 13, 2019

There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. But the itch remains, more so than ever, to get their hands on the latest brand apparel. Or wait, is social media Victoria’s Secret? Overall social media strategy.

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Social Media Apparel Fashion Instagram 99