Jeff Esposito

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Trouble in the Social Citi

Jeff Esposito

Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image.

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How much time should you devote to social media?

Jeff Esposito

Supporting customers in this fashion will typically range between three and five hours a day. Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space.

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5 reasons to practice old school PR

Jeff Esposito

Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. But, there’s nothing like gathering media and stakeholders in one place, at one time to create buzz, branding and excitement about a newsworthy story. This is a guest post from Elissa Freeman. Key Message Development: Some say ‘control’ is a dirty word.

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Some PR resolutions for 2011

Jeff Esposito

So that can only mean a few things are going to come into high fashion and range in levels of greatness. Screw Your Brand – Now I am not sure if this is legal in the 50 states, but I will defer to the lawyers on the legality of it. In all seriousness 2010 was the year of the personal brand. stacking up the bubbly.

Meeting 32