Trouble in the Social Citi
Jeff Esposito
MAY 17, 2011
Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image.
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