Janet Fouts

MARCH 16, 2014

If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. If you are creating an editorial calendar with a plan to follow it in lock-step fashion you are going to miss a lot of opportunities for genuine engagement and exciting breaking news. Timelines however, must be fluid.

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Janet Fouts

FEBRUARY 16, 2012

One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. Instead of trying to address this in a Chinese water torture fashion where you are constantly dripping “great opportunities” on their heads, do your homework and build a presentation for the C-suite.

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Janet Fouts

JUNE 11, 2012

Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. You don’t have to bury your brand identity to do a good job on Pinterest. Everybody loves a story.

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Janet Fouts

FEBRUARY 20, 2012

Because it’s all the rage businesses rushed to figure out how to leverage Pinterest’s incredible popularity to get people talking about their business and there are some very creative uses by brands large and small alike, as well as nonprofits. Which businesses do well on Pinterest?

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