Firebelly

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Story And Conversation: Pin It To Build A Brand

Firebelly

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands. This feature allows brands to see what their customers are most interested in. Chris March.

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When Silence Is Golden On Social Media

Firebelly

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. After being slammed for his tweets during the Arab Spring uprising in Egypt, fashion designer Kenneth Cole found himself back in the hot seat last month when he tried to make light of the U.S.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Have you experimented with discounts and promotions on your Facebook page? Having trouble reading this image?

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Courtney Love gets sued over tweets

Firebelly

Case in point:  Courtney Love vs. fashion designer. But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. This can cause major trouble. Having trouble reading this image? View an alternate.