Buzz Marketing for Technology
MARCH 14, 2012
But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Home Owners was obvious since may home owner brands already advertise on NASCAR.
Buzz Marketing for Technology
JANUARY 3, 2018
Fashions change. . In Marketing, the zealotry of measurement has created an untenable situation in which Marketing is asked to be as resilient as Physics or Mathematics; So too are Marketers, who feel forced to conform to the fashions of the day. All fashions have their arc. The genesis story here is a good one.
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Buzz Marketing for Technology
JANUARY 19, 2011
When did it become ok to just give anyone off the street the keys to one of the most important assets you have … your Brand! And I am not convinced that someone fresh out of college is able to handle a multi billion dollar brand. Go ahead call me old fashioned – I dare you! OMG I almost fell off my chair! No related posts.
Buzz Marketing for Technology
APRIL 25, 2013
Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO. I also like to think the traditional path that the CMO has taken to get into the C Suite is changing.
Buzz Marketing for Technology
APRIL 15, 2016
What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion. POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands. The problem is not access to data. It’s the management of it.
Buzz Marketing for Technology
NOVEMBER 21, 2012
Business and consumer brands have traditionally approached marketing from two totally different vantage points. But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind.
Buzz Marketing for Technology
NOVEMBER 17, 2011
We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion. Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text.
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