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How a social media consultant can help your business

Sherrilynne Starkie

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Consumers listen to other consumers more than they do to brands. Share the Pinterest love. Spread the good news.

Storify 216
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Less than a quarter of B2B software companies understand brand monitoring. Watch for mentions of your brand. social ratio.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

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How to Identify a Twitter Spammer

Ari Herzog

View the story "Guess Which Twitter Account is Fake" on Storify ]. Storified by Ari Herzog · Sat, Dec 29 2012 10:30:43. When he's not blogging, Ari helps brands improve their digital media marketing. Related Stories The Purpose of Twitter The Best Blogs to Read in 2013 Facebook LinkedIn Twitter in 2013.

Storify 131
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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Oh, April Fools’ Day! Bonus points?

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How To Use Agorapulse To Promote Your Next Event

agora pulse

If this is a brand new event, you’ll need to start building your audience from scratch. It can be hard to find time to fit updates on Twitter, Facebook, Instagram and LinkedIn into your schedule when you are busy building an audience and nurturing relationships with attendees, sponsors and other stakeholders. Before the event.