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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307
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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers? Focus on Facebook.

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What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)

Twist Image

Blogs posts, articles and books have been written about Facebook and their ability to grow. " There''s no doubt that it takes a certain type of individual to work at Facebook, and it takes a certain type of online social network to have broken through like they have. Users complained, but Facebook wasn''t focusing on it.

MySpace 102
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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Alexa Heinrich , Social Media Manager at St.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Why Do People Use Facebook? . Why Do People Not Use Facebook? .

Survey 148
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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Buy 263
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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

Facebook 274