The Marketing Blog

SEPTEMBER 16, 2010

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.

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The Marketing Blog

FEBRUARY 14, 2008

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? Google Spreadsheets Update: Blessing in Disguise for Marketers… February 15, 2008.3:11 11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way.

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The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Here are some nice presentations worth a watch. The scope of my blog-posts span across the Enterprise 2.0

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The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. October 31, 2007.10:51 It is more in the mind set.

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The Marketing Blog

FEBRUARY 20, 2008

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience.

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The Marketing Blog

FEBRUARY 5, 2008

Home About In the Media The Power of Product Packaging India’s Buzziest Media Brand February 6, 2008.7:44 44 am Cab Drivers as Word-of-Mouth Marketers? Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market. How’s that for word of mouth marketing?!

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The Marketing Blog

AUGUST 2, 2007

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. Home About In the Media Discussion forums still alive. Quick post – Cool sites (Wis.dm) August 2, 2007.10:53 Do u mind giving tutoring me ?

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The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Talk about users or talk about brands – the adoption has been equally phenomenal!

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The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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The Marketing Blog

AUGUST 19, 2007

38 am Chak de India : Marketing Opportunity for India’s National Game Jump to Comments “Chak de India&# is a big hit and experts are terming it as Shahrukh Khan’s best movie ever. Get some sponsors, promote the game & use Chak de India as a marketing tool. I watched it for 5 times!

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The Marketing Blog

JULY 10, 2010

Home About In the Media Facebook & India Dear Airtel: It is about Customers & Conversations July 10, 2010.1:11 The key elements of our core team who will take the ‘BRAND’ to a new level !! 11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’

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The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Current Search Market Share by Major Search Engines – from Market Share/H… The virtual fly on the wall… 4 Comments Filed under Google , SEO , Search Engines , Web 2.0 searches 2.

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The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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The Marketing Blog

DECEMBER 10, 2009

themarketingblog.wordpress.com) Possibly related posts: (automatically generated)Reflecting about this New Study that Reveals Facebook Better Than Twitter f…No TitleDoug Cornelius on Social Media and Compliance13 Enlightening Case Studies of Social Media in the Classroom #in (via @Soc… [.] Criticising Social Media ?

Social Media 138

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The Marketing Blog

MARCH 26, 2010

Not many people can think and write like this about online marketing. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. this one is ready good. It is knowledgeable as well.

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The Marketing Blog

JULY 22, 2010

We were allocated a connection which was already being used by another brand. We were let down badly by a brand for whom we had high regard and trust. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media. On digging deeper, we found out the crux of the problem. Keep it up!

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The Marketing Blog

FEBRUARY 24, 2010

Home About In the Media Facebook will surge ahead in India Facebook vs Twitter (A Comparison) February 25, 2010.1:08 Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. What does ‘Iffort’ mean? Pronunciation: ?i-ff-ort-

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The Marketing Blog

DECEMBER 24, 2009

Market Predictions Vary so Greatly? Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm

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The Marketing Blog

APRIL 12, 2010

Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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The Marketing Blog

NOVEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0 Thanks Reply Leave a Reply Click here to cancel reply.

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The Marketing Blog

MARCH 21, 2008

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41 Theme: Pressrow.

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The Marketing Blog

FEBRUARY 4, 2010

Conversations Facebook will surge ahead in India February 4, 2010.8:53 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Enterprise 2.0 Theme: Pressrow.

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The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs. influential Indians in social media on Facebook etc.)

Social Media 131

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The Marketing Blog

SEPTEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 marketing for my blogs and stubbled across your website. From Where? Reply Mark December 20, 2007 at 4:11 pm I’m currently looking at web 2.0

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The Marketing Blog

AUGUST 5, 2008

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. OTOH, a candidate screens the right companies for his job. ‘Culture’ is a vital ingredient of his company-screening process.

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The Marketing Blog

APRIL 18, 2008

Marketing and the list goes on and on… Reply Leave a Reply Click here to cancel reply. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Theme: Pressrow.

Web 2.0 127

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The Marketing Blog

JULY 14, 2008

Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Feel free to link to any of the posts in this blog.

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The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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The Marketing Blog

SEPTEMBER 18, 2008

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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The Marketing Blog

MARCH 2, 2008

Home About In the Media Google Spreadsheets Update: Blessing in Disguise for Marketers… HTC S710: A Beauty March 3, 2008.6:47 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 113

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The Marketing Blog

JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! The Story Public: A common set of features that are visible to both my market and myself. Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

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The Marketing Blog

MAY 27, 2008

The wave of social media in India (which includes Facebook , Myspace , Twitter , LinkedIn , Ryze , Orkut , YouTube , Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction. The scope of my blog-posts span across the Enterprise 2.0

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The Marketing Blog

MAY 27, 2008

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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The Marketing Blog

APRIL 3, 2008

06 am Tech Gyaan: Changing Network Settings not a problem Jump to Comments This one is a great tip for all those marketing and sales guys on the move. Home About In the Media Lunar Design’s Podcast Episode: Can Innovation be Taught? 100th Post and 1 Year Completion April 3, 2008.11:06 Feel free to link to any of the posts in this blog.

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The Marketing Blog

MAY 11, 2008

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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The Marketing Blog

DECEMBER 24, 2007

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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