Small Business Mavericks

JULY 16, 2013

In June, Facebook announced that it would start supporting hashtags. The fact that you can click on hashtags means that you can search a hashtag for specific Facebook posts. But hashtags are even more powerful when you can use them as a branding tool for your business. Big brands are already doing this. Slurpeedance.

Hashtag 101

Hashtag Facebook Small Business Social Media 101

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. If images enhance Facebook posts, then videos should do so even more, right?

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. They are also versatile.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

MARCH 16, 2012

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. Images are important – the Facebook Timeline is heavy on images. Like your top image and About Us section, this is one of the first areas that users see when they arrive on your Facebook page.

Facebook 117

Facebook Reputation Price Review 117

Small Business Mavericks

NOVEMBER 1, 2013

At least, that’s what Experian Marketing Services says. But moms with young children aren’t just talking to their friends on Facebook. They’re also engaging with brands online. Does that change how you view online marketing? Will you change how you’ve been marketing to young moms?

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. Facebook said that Reach going forward will be determined by a page visitor who scrolls down and actually loads a news item. The first change has to do with how Reach is measured.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page.

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

MARCH 6, 2012

If you are highly visible to your target market across the Internet, then that visibility could deliver far more traffic than paid and organic search. Those online habits are formed, often by recommendation from a friend, through research, or because one particular brand stands out. Promoting your brand is only a part of the process.

Marketing 87

Marketing SEO Small Business Organization 87

Small Business Mavericks

OCTOBER 7, 2011

But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. When you build a web page for your website, that’s content marketing. So let’s answer that question.

Google 105

Google Content Marketing Questions 105

Small Business Mavericks

DECEMBER 14, 2011

There is a new contender on the block as far as Facebook is concerned. Google has just announced it’s newest product, Google + brand pages. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. Simply because of the name, or brand, if you will. More so than Facebook.

Google 87

Google Facebook News YouTube 87

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. If you’re going to use social media for marketing, do it right.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. If you’re going to use social media for marketing, do it right.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. I like how Jonah talks about the difference between Google and Facebook. Or maybe you haven’t.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

DECEMBER 12, 2011

We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. ” For instance, you are chatting with a family member on Facebook. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? That is correct.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

MARCH 18, 2014

Hashtags present a unique opportunity for online marketers. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible. Others may stick to Facebook. That requires branding your hashtag. Suppose you sell yellow widgets.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

SEPTEMBER 11, 2012

I would consider it a partial match domain name since we do cater to small businesses, however, we provide online marketing services for small businesses. A good time to select an exact match domain name is when your primary keyword is in your business name and you want the domain name for branding purposes. Here are a few: Google.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

JULY 1, 2011

This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities. Branded Blogging – Branded blogging is corporate, or commercial, blogging at its finest. You are not so much concerned with SEO or social media as you are with building your brand.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 11, 2013

They are popular on Twitter, Facebook, and Google+. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience.

Hashtag 101

Hashtag Conversation Social Media Course 101

Small Business Mavericks

JANUARY 17, 2014

Whatever it takes, you need to put your brand out there and lead people to your website. Social Media – Social media websites present a unique opportunity for online marketers. Put your brand into the blogosphere and start attracting new clients to your business. They might even find your website through paid ads.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

JULY 3, 2012

Blogging, more than any other kind of marketing, is multi-dimensional. That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Savvy marketers figure out how to get the conversation from these social media outlets to their blog. Branding – The best bloggers create a brand.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

NOVEMBER 8, 2011

If you have a Facebook page, then you know how terrific it is for marketing and branding your business through Facebook. Right now, branded permalinks aren’t possible like they are on Facebook, but I suspect they will be in the future so stay tuned. Don’t miss this train.

Google 93

Google Discount Training Facebook 93

Small Business Mavericks

JUNE 3, 2013

Either way, I think the following insight by some business owners is to be commended: Overall, small businesses realize that engaging customers via email leads to a stronger customer identification with their brand, directly driving positive business results. E-mail marketing is still one of the most powerful ways to engage with customers.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MARCH 11, 2012

Social media marketing started as a real hit and miss affair. For small business owners, there are five faces of social media that can be made to work together to promote your business – and they really are starting to gel into one complete marketing tool. What are those faces?

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

NOVEMBER 7, 2011

Is it Facebook? For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. Currently, that position is held by Facebook. For others, it might be Facebook or Twitter.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

OCTOBER 1, 2013

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. Share on social media – Your video marketing plan shouldn’t end with YouTube. Maximize your exposure by sharing your videos on Twitter, Facebook, LinkedIn, Google+, and Pinterest. That’s where it begins.

YouTube 101

YouTube Video Embedding Social Media 101

Small Business Mavericks

JANUARY 3, 2014

But can it be used for marketing purposes? The biggest issue I see with Flipagram being used for marketing are copyright issues. Copyright restrictions taken out of the picture, microvideos could be a great way to promote your brand on Facebook, Twitter, and Instagram. What do you think?

Mobile 101

Mobile Library Issues Video 101

Small Business Mavericks

APRIL 2, 2013

use them to follow brands. of hashtag users use them to follow brands. What it tells me is that hashtags are useful tools to promote brands on social media. Facebook has plans to incorporate them some time in the near future. If you’re on social media, then I highly recommend using hashtags to promote your brand.

Hashtag 87

Hashtag Guidelines Social Media Brands 87

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. You can’t do that on Facebook, Twitter, or LinkedIn. There is actually more than one reason.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

JULY 30, 2011

Remember when Facebook first opened up personal domain names? Article marketing has long been a very good way to get new traffic to your website and build links. Now you can do it with a branded subdomain. You could get your own name and it was on a first-come, first-serve basis.

Hubpages 173

Hubpages Domain Name Reputation Social Networking 173

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. There are many more ways to make your e-mail marketing more effective using social media.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

JANUARY 22, 2012

There is one trend in society that smart marketers are starting to use to their advantage. So how are marketers using this to advantage? High end fashion brand Marc Jacobs recently asked followers to share their favorite family moments by using pictures taken through a cell phone. That trend?

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

OCTOBER 6, 2014

Instead of paying for marketing, an army of volunteers spreads the word by hitting the “share” button and that content is seen repeatedly for who knows how long. She points out that social sharing happens billions of times a day, crossing various social media networks like YouTube, Twitter, Facebook, Pinterest, and the rest.

Content 102

Content Survey Research Social Media 102