Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. For content marketers it’s difficult to measure the impact a video might have. Source: Facebook. Related articles.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Top tips for bloggers and brands. PLEASE LIKE MY FACEBOOK PAGE. Good for you. Then you notice that someone, a competitor even, is ripping you off! It’s a simple way to deter scrapers. This article was originally posted on Thornley Fallis. Related posts: New LinkedIn endorsements.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Facebook cracks down on link bait and ad farms. Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

JUNE 7, 2012

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. I’ve posted my slides below. Using Social Media to find a job.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. Facebook Creators for video content.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS. How to use YouTube stories. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Facebook Kids is coming to Canada.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. Facebook’s Messenger Unsend Feature Is Now Available.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. Google My Business rolls out new feature.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Brands will follow the money. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Usually, the issue is a lack of strategy. Usually, the issue is a lack of strategy.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. And that excitement is what we want to link our brand to.”. Related articles.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

MAY 11, 2013

The show was designed to provide brands with multiple opportunities to engage directly with seniors. Zoomers are the youth market of 30 years ago, the post-war population bubble. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

FEBRUARY 10, 2013

Mass execution, of loyal employees who love the brand. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” hmvXFactor” (sic).

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

JULY 9, 2012

Our creative team came up with cool theme that is distinct, but which also harmonizes with CIRA’s corporate branding. Typography features fonts used in CIRA’s corporate branding. 1 Facebook brand. The art of marketing: Montreal. PLEASE LIKE MY FACEBOOK PAGE. Have you booked your place?

Conference 268

Conference Policies Newsletter Hosting 268

Sherrilynne Starkie

SEPTEMBER 14, 2013

Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. PLEASE LIKE MY FACEBOOK PAGE. Should Aspiring PR and Marketing Pros Major in Social Media?

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

MAY 21, 2013

PLEASE LIKE MY FACEBOOK PAGE. What You Need to Know About the Relationship Between Your Logo Design and Your Brand. Featured Headline Marketing Color colour Graphic design infographic Logo' ICANN gets cool Toronto look and feel. Related articles. What You Need to Know About the 5 Different Logo Design Backgrounds.

Microsoft 284

Microsoft LinkedIn Features Tools 284

Sherrilynne Starkie

DECEMBER 30, 2012

All the profiles included are actually real people, not brands or companies. PLEASE LIKE MY FACEBOOK PAGE. as a Marketing tool. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. Search plus your world.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

OCTOBER 18, 2012

Branding you: using social media to find a job. Email marketing goes social. PLEASE LIKE MY FACEBOOK PAGE. Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge. Related posts: New look and feel for LinkedIn. Click here to start to receive my newsletter. Related articles.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

OCTOBER 21, 2013

This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. Content marketing: feeling ripped off? PLEASE LIKE MY FACEBOOK PAGE.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. Facebook’s little secret. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

OCTOBER 23, 2012

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. Related articles.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

AUGUST 25, 2012

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. Branding you: using social media to find a job. 1 Facebook brand. PLEASE LIKE MY FACEBOOK PAGE. Related posts: ICANN 45 gets cool Toronto look and feel. Coke is the world’s No.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

NOVEMBER 24, 2013

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations. PLEASE LIKE MY FACEBOOK PAGE. But it shouldn’t be. Photo credit: Wikipedia).

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

OCTOBER 29, 2012

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. Related articles.

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. Successful social media marketing to Moms. PLEASE LIKE MY FACEBOOK PAGE. It should be a fun session and I hope to see everyone there on July 21st. My social capital in Ottawa. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Related posts: Content marketing is king. VISIT MY FACEBOOK PAGE. This morning, Pinterest has announced. Search plus your world.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

MAY 14, 2018

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. If you want influencers to cover your brand or business, you’ll have to accept that they’ll cover your bad news too. He or she knows the followers best.

Influencer 218

Influencer How To Policies Reputation 218