Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

NOVEMBER 28, 2010

Tweet Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years. If you run a Facebook page for your brand or are considering doing it, there are also some interesting insights included.

Brands 252

Brands Facebook Technorati Overview 252

Mindjumpers

JULY 20, 2012

Tweet Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But what would an addition to Facebook’s button arsenal in the form of a Want button actually mean for companies and brands? Opportunities for brands. Marketing prospects.

Brands 217

Brands Adwords Facebook Policies 217

Mindjumpers

DECEMBER 12, 2014

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? How to advertise and optimise posts on Facebook.

Social Media 252

Social Media Brands Content Communities 252

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

MARCH 7, 2012

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Tone of Voice – What is your brand persona and how do you speak and act?

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . Creation and curation form the core of content development.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

MAY 16, 2013

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. It makes it shareable and accessible.

Brands 260

Brands Instagram Social Networking Hashtag 260

Mindjumpers

OCTOBER 22, 2014

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

AUGUST 7, 2013

So the question is – does this popular app hold any possibilities for brands to explore? Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. Similar Posts: How to Make a Great Contest on Facebook. What do you think? 3 Ways To Great Social Content.

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow. For the brands it has been of great value that they not only can connect with consumers, but consumers can also connect with each other.

Facebook 171

Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 16, 2012

When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4% The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

JANUARY 27, 2011

What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. This makes the company really good at using their brand logo in a strategic way that gives something fun and relevant for their users. How Disney Reached 100 Million Page Likes on Facebook.

Google 176

Google Brands Marketing Engineering 176

Mindjumpers

SEPTEMBER 18, 2012

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. Facebook and Twitter tend to be the first choice for most brands.

Platform 268

Platform Brands Automotive Tumblr 268

Mindjumpers

FEBRUARY 28, 2012

More and more brands has also starting to tap into this platform. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. million in September.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Mindjumpers

JUNE 21, 2012

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? you might ask.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

SEPTEMBER 4, 2012

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics.

Advertising 260

Advertising Facebook Comparison Sample 260

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. What does it mean for brands? 4 Ways to Create Always-On Content.

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Feed Feedly News Facebook 230

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

MAY 18, 2016

Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Having said this, many brands have already tried to embrace the change by posting associated content. Value for Marketers. The more people start to use Reactions, the more useful they will become for marketers.

Facebook 162

Facebook Privacy Curation Engagement 162

Mindjumpers

DECEMBER 19, 2011

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

MARCH 25, 2013

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? What Facebook’s New News Feed Means For Brands.

Guidelines 206

Guidelines How To Facebook Banking 206

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

NOVEMBER 7, 2011

Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. While operating as a brand on Facebook, it is not only important to get customers, but it is also important to retain them and make them stick to your brand.

Facebook 240

Facebook Survey Study Feed 240

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth. Facebook Timeline for Pages on Mobile Devices.

Report 246

Report Engagement Facebook ROI 246

Mindjumpers

OCTOBER 18, 2012

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. The possibility to create one global brand identity at one single page with customized local targeting puts one central point in focus: the value of local community management.

Activities 264

Activities Facebook Communities URL 264

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Mindjumpers

NOVEMBER 30, 2012

This is a truth most marketers have already realised. Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that carry the tone of voice in the copy (and the brand identity, obviously), will most likely attract the attention and interaction you’re looking for.

Content 253

Content Marketing Authentication Social Networking 253

Mindjumpers

DECEMBER 13, 2012

With the follow tab, Spotify will become more of an actual social network no longer dependent on Facebook to create interaction. Spotify has basically taken social elements of Facebook and encouraging music fans to connect with their favorite artists directly on Spotify, rather than driving them to connect elsewhere.”. The Follow tab.

Brands 237

Brands Notification Influencer Library 237

Mindjumpers

NOVEMBER 7, 2012

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. No wonder it has been called the first Twitter election. Ever. .

Campaign 239

Campaign Social Media Brands Statistics 239

Mindjumpers

SEPTEMBER 6, 2012

Recently, the social network Facebook reached a total of 1 billion users worldwide. In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come.

Mobile 234

Mobile Statistics Facebook Applications 234

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. A challenge for global brands.

Marketing 256

Marketing How To Communities Guidelines 256