Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers.

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Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. Lance Armstrong, Manti T’eo crises prove value of your own story – just like a brand, your story is important. Definitely worth reading if you have a social media profile. Don’t believe me?

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

MAY 17, 2011

Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image. Having a page run by a social or communications team is one thing for a brand; it is completely inauthentic when done for an individual as a “ghost” fan page.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Is your marketing message too good to be true?

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 4, 2012

Heineken explains its response to dog-fighting PR crisis – this is an interesting read on how a mega-global brand dealt with a PR nightmare across multiple platforms. Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. It was unchartered territory that even PR pros couldn’t grasp. YOU hold the reigns.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. Sure CEOs should know what is going on within their company and marketing or communications department. They should also care about what is being said about their brand overall and how their employees feel about the company. Unsurprisingly the usage in this group was quite low: 3.8% You betcha!

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 27, 2013

This goes for both personal and marketing communication. Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Sounds easy right? 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 10, 2011

To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience. There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

JUNE 29, 2011

Increasing brand awareness. Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Generating sales. Generating new product ideas. Increasing customer loyalty. Increasing purchase rate.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact. Image – Chuck Prudent.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. The Facebook Empire Ends Here – I love this post from Geoff Livingston. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? This post from Pam Sahota is no different.

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Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

DECEMBER 17, 2010

With the onset of social media and putting a smiling face to a faceless brand, many a flack has been tasked with taking on a different communications role, one of the community managers which may soon become the loneliest job as they’re really on an island. Homeless man in D.C.

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Statistics Microsoft Social Media Hosting 30

Jeff Esposito

JULY 30, 2010

Ford’s Explorer Reveal – Unlike the other links that are in this post, this links to a Facebook page. Ford, who is always pushing the social media envelope, revealed the Explorer on Facebook. A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. I just don’t know what the folks at Dr. Pepper were thinking using verbiage around 2 girls 1 cup on a Facebook app.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24