Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create and Post videos.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 25, 2010

It started with this: It is a good post in Adweek about how food marketers are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. How could you leverage your affinity to the brands you like online?

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. How long are brands hoping that content will last? Brands have to act accordingly. Does that mean a brand should use them?

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. Brands finally get it in 2022 that the key to great social media engagement is telling real stories. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. It’s a natural fit. Don’t talk at me, talk with me.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” I’m not sure who is at more fault here, the marketer or the company they work for? Six out of Ten are just creating Facebook, Youtube and Twitter profiles? How is that possible?

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

DECEMBER 19, 2011

This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Well they sorta are making money and they are rolling out custom pages for brands. 11) Brands knew what they were doing on Twitter. The problem? Does it work?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

MAY 22, 2012

OK, maybe it is to marketers, but that’s because they operate from a different perspective. Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. The beauty of social media isn’t in the online connections. It’s not about the numbers, never has been.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

MAY 25, 2011

If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? It means that I may recommend you solely on the basis of how much you give me and not necessarily on how good the brand experience was.

Loyalty 207

Loyalty Brands Products Facebook 207

Direct Marketing Observations

MAY 26, 2010

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. What are the top brands on Facebook? Fan Page List has all the data.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. Privacy be damned.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

NOVEMBER 24, 2010

It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on the web that have been estimated to have surpassed 110 million. It was cool, different and most of all it was viral which is the holy grail for all digital marketers.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

OCTOBER 12, 2010

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap sales were off 4%. Your trust them.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. That’s the person I want and that’s the person that brands need.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

FEBRUARY 9, 2010

Big media brands dominated the Web. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Online advertising was banners and e-mails.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JULY 15, 2011

The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. Pure and simple. likes”, “friending”, and “follows”-We still have the power to really define them in the ways that we want to treat them. Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

FEBRUARY 25, 2010

I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created Facebook Fan Page-nominal success but contributed to overall brand awareness. Tags: Marketing seo social media marc meyer consulting economy.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

DECEMBER 1, 2011

Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. They should be commended for becoming or attempting to become a social brand or business , replete with that level of uncertainty.

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

OCTOBER 28, 2010

It’s easy to set up a Twitter and Facebook account and think that you’re doing social media. It’s easy to compare your brand to another unrealistically. Yes but… It’s also easy to think you know what results you want from social media. It’s easy to measure the wrong thing.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

JUNE 14, 2011

Furthermore, taking the time to develop a database of customers that you curate and nurture along and turn into brand advocates that you can send targeted emails and Facebook offers and coupons to, does not resemble buying a used, stepped on, non-qualified list of names that you can email blast to without permission.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? Marketers consider it to be the one worthy metric.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

APRIL 21, 2010

Along with the discussion were a few links that I had suggested that parents take note of: Knowem.com -KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 350 popular and emerging social media websites. Don’t be afraid to dig a little. UsernameCheck.com Similar to Knowem.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

JULY 8, 2010

For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Would you tweet your followers, email your friends and update your facebook status in order to be considered an influencer? Take the Fast Company Influence Project -talk about a sh@#! David Binkowski.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 Did you know that around 100 million hours of video are watched every day on Facebook? Or that more than 250 billion photos have been uploaded to Facebook? billion monthly active users.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. Facebook -500 million users and still growing? Facebook continues to astound the doubters and envelope the adopters. To have a Facebook account is akin to having a cell phone-it raises eyebrows when you declare that you do not have either one.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

DECEMBER 3, 2010

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. The Old Spice Voicemail Generator. 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235