Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Re-purchase and new product launches.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

DECEMBER 4, 2017

As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Say goodbye to the honest campfire circle.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands. I don’t blame him – companies are sinking big money into Facebook nowadays. Image: Shutterstock ).

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MAY 12, 2010

You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#. You can’t; inaction breeds frustration, annoyance and distrust&#.

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

AUGUST 30, 2010

As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities. As a result, it’s tempting for marketers to focus their dollars on the latter. What do I mean by scorched earth?

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting. Again, a shift.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Social CRM is a hot topic right now. which weren’t originally designed for business uses. Strategy is important.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

NOVEMBER 29, 2010

Personally, I think the list was much too focused on superficial numbers at the expense of useful depth (I have fewer than 1,000 Facebook friends and too small an ego for my own fan page so, according to his criteria, I’m not a good consultant). So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. 5 main reasons: 1.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Market intelligence and insights. Social media objectives vary. Top-of-mind awareness. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 11, 2021

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Brands aren’t likely to run into the kind of issues that #45 has, but the underlying point remains. Build on your own land.

Social Media 195

Social Media Apple Privacy Data 195